Direct-To-Consumer-Patient Adv. Analytics and AI, Activation Product Owner

• Evolution of the DTC/P ecosystem; ensuring the platform and assets are activation ready to support all the Use Cases required by the Business
• Innovation of the DTC/P ecosystems ensuring the platform and assets are Future Fit ready, able to support AI mediated engagement throughout the customer journey lifecycle
• Impact assessment of key digital direct consumer/patient experience products and initiatives

In this role you will co-define product strategy with the business, plan the corresponding roadmap, drive product delivery and measure/optimize business impact.

Additionally, you will take an active role in the delivery:

• Leading business reviews, articulating digital concepts and ROI to non-technical stakeholders
• Creating processes and procedures for data on-boarding, audience activations, and consumption ready measurement data.
• Navigating and resolving conflicts between competing stakeholder priorities, making data-driven recommendations that balance business value, technical feasibility, and resource constraints, * Collaborate with cross-functional teams to gather requirements, drive technology strategy, and deliver tailored digital solutions

• Capture business needs and impact to support the business case creation
• Assess the risks of various solutions and prioritize competing business demands
• Elicit and document requirements
• Define, set up, and validate that the solution meets functional and non-functional requirements

• Own the assessment and prioritization of Consumer/Patient use cases, ensuring alignment with strategic goals
• Design and implement the end-to-end product vision and delivery, as it pertains to DTC/P Activation and based on impact assessments
• Standardize and deliver digital products with a focus on the consumer/patient experience analytics and AI

• Promote architectural consistency and usability standards; define and execute test cases

• Manage the DTC/P Activation product roadmap, including budget planning, resource allocation, and feasibility assessments
• Provide consultative support on business-led technology initiatives
• Identify opportunities for business-led delivery; coach employees to make use of technology and information

• A strong background in Data and Analytics and passion for driving innovation through foundational data-driven solutions
• Multiple years of experience managing and influencing both Business and Digital stakeholders
• Demonstrated ability to drive consensus, navigate competing priorities and secure buy-in for strategic initiatives, * Bachelors degree in Computer Science, Information Systems, Software Engineering, Business/Data Analytics or similar field
• At least 5 years of experience working in Digital engagement orchestration environments
• Ability to rapidly understand key business processes and their corresponding data flows
• Proficiency in reading, evaluating SQL logic and corresponding output
• Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments
• Knowledge of KPIs, hierarchies, and the understanding of data relationships
• Hands-on experience with LiveRamp (or equivalent) Safe Haven data collaboration & clean room environment
• Hands-on experience with Media Partners, with particular focus on media partner on-boarding negotiation, data integration and data ready platform consumption
• Understanding of measurement and cross media intelligence

Core soft skills requirements

• Track-record of problem-solving & overcoming roadblocks in a complex environment, with a get things done mindset
• Strong cross-functional leadership & influencing skillsincluding an ability to work efficiently cross-functionally with:

• Internal/external data engineers and data scientists to test outcomes and recommend enhancements
• Business stakeholders to understand business priorities and pull through digital solutions

• Proven ability to build credibility and trust with business stakeholders:

• Translating technical complexity into business value and strategic impact
• Delivering on commitments and managing stakeholder expectations proactively
• Demonstrating business acumen and understanding of commercial/medical priorities

• Strong verbal and written communication skills

Preferred experience

• Pharmaceutical consumer prospecting experience, e.g., knowledge of healthcare data privacy & compliance regulations
• Experience in Identity Resolution, Match Rates, Tagging, & Inter-Connectivity of various data platforms.
• Audience activation experiences; connected onboarding pipes, quality control, status reporting
• Experience with model-based audience creation; look-a-like modeling; test and control; segmentation
• Experience in Agile development processes and DevOps methodology / principals
• Foundational data experience. Data dictionary, Taxonomy, Naming Conventions
• Experience with media publishers, negotiations, onboarding, data consumption, All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether its through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks gender-neutral parental leave.

Were an R&D-driven, AI-powered biopharma company committed to improving peoples lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve peoples lives., Pursue Progress. Discover Extraordinary. Science has been our calling from the beginning. Sanofi's heritage of turning the impossible into the possible stretches back to the 19th century - a rich history of healthcare innovation built by diverse companies united by one shared purpose. More than 150 years later, that spirit lives in everything we do and every person we serve - from the patients who take our medicines, to the healthcare professionals who trust us, to the 83,000+ employees and communities around the world who make it all possible. And today, we're writing the next chapter of that legacy. We are an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Better is out there. Better medications, better outcomes, better science. And it all starts with people like you - from different backgrounds, in different locations, doing different roles - united by a single mission: we chase the miracles of science to improve people's lives. Take the most important step in your career and help us change the lives of patients, families, and communities for the better.