CRM Analyst

As a CRM Analyst at Hertz, you will help support the implementation and execution of campaigns in Salesforce Marketing Cloud across the Hertz, Dollar, and Thrifty brands. You'll work hands-on with data, automations, and customer journeys while learning best practices for scalable, data-driven marketing.

In this role, you'll partner closely with marketing, analytics, and technology teams to support campaign delivery, testing, and optimization. You'll operate in an Agile environment and contribute to high-quality CRM solutions through strong documentation, QA, and continuous improvement.

This is an ideal role for someone early in their CRM or marketing technology career who is eager to grow technical skills and business impact.

What You'll Do:

• Support day-to-day use of Salesforce Marketing Cloud across Hertz, Dollar, and Thrifty global brands, including campaign setup, optimization, and maintenance

• Assist in sending email, SMS, and push notifications using tools such as Salesforce Marketing Cloud, Knak, Movable Ink, and Adobe Journey Optimizer

• Help build and maintain data extensions, automations, and customer journeys under the guidance of senior team members

• Collaborate with marketing, analytics, and technology partners to translate business requirements into CRM solutions

• Support Salesforce configurations, integrations, and campaign testing activities, including A/B tests and control/holdout groups

• Maintain clear and up-to-date CRM documentation , including process flows and campaign details

• Follow established QA processes , including pre-send validation, journey testing, and regression checks

• Monitor campaign health and deliverability metrics such as bounces and basic spam indicators

• Troubleshoot data, automation, and campaign issues and escalate more complex problems when needed

• Bachelor's degree in business, Information Technology, Marketing, or related field required.

• 1+ years of experience working with Salesforce, Marketing Cloud, or similar marketing automation platforms in an analytical, technical, or operational role

• Proficient in Salesforce Marketing Cloud, automations, customer journeys, and A/B testing, including holdout groups.

• Ability to collaborate with internal and external stakeholders across multiple functions and locations.

• Strong analytical and problem-solving skills with a focus on results.

• Excellent verbal and written communication skills.

• Ability to work in an Agile environment and adapt to changing priorities.

• Ability to influence decisions and drive process improvements.

• Proficiency in SQL, HTML, and CSS.

• Experience in the car rental or travel industry is a plus.

• This salary starts at $65K commensurate of experience.

• Up to 40% off any standard Hertz Rental

• Paid Time Off

• Medical, Dental & Vision plan options

• Retirement programs, including 401(k) employer matching

• Paid Parental Leave & Adoption Assistance

• Employee Assistance Program for employees & family

• Educational Reimbursement & Discounts

• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness

• Perks & Discounts -Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT

At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.