Sr Data Analyst
Role details
Job location
Tech stack
Job description
The Sr. Data Analyst on Lennar's Digital Experience Analytics team is an experienced, technically strong professional who transforms complex customer behavioral data into strategic insights that elevate the homebuyer's digital journey. This role operates at the intersection of data engineering, product analytics, and marketing intelligence - partnering closely with product managers, UX designers, and marketing leaders to drive measurable improvements across Lennar.com, CRM, and paid media channels. A career with purpose. A career built on making dreams come true. A career built on building zero defect homes, cost management, and adherence to schedules. Role Overview Advanced-level, individual contributor position on the Digital Experience Analytics team. Owns end-to-end analysis of the full customer digital journey - from first digital touchpoint through home purchase. Highly technical with deep expertise in SQL, Tableau, A/B testing, and AI data enablement Acts as a strategic analytics partner to digital product and marketing stakeholders. Your Responsibilities on the Team Own analysis of the end-to-end customer digital journey across Lennar.com and our marketing & sales touchpoints, identifying friction points, and engagement opportunities. Lead the design, build, testing, and rollout of web behavior tracking, ETL, semantic layer and AI enablement, reporting, and self-serve data tools for product, UX, and marketing stakeholders. Design, execute, and analyze A/B and multivariate experiments (Optimizely or similar) to optimize digital experiences and drive measurable conversion improvements. Partner with cross-functional stakeholders to define success metrics, translate complex findings into clear recommendations, and present insights to leadership. Conduct UAT, provide end-user training, and maintain comprehensive project and analytics documentation. Leverage AI-enabled tools and emerging methodologies to accelerate analysis and enhance team productivity., This is primarily a sedentary office position which requires the Data Analyst II to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary. This is a position which requires the Data Analyst II frequent walking, standing and climbing stairs in/around homes, models and properties. Must also have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary. Life at Lennar At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits. Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedInhttps://www.linkedin.com/company/lennar/ > for the latest job opportunities. Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Contact Us Legal
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Requirements
Must have advanced SQL skills. Bachelor's degree in Computer Science, Information Technology, Business Administration, or a related field. (Master's degree beneficial). 5-8 years of experience in data analysis, digital analytics, analytics engineering, or a related role; experience in a digital product or e-commerce environment preferred. Confident with learning new tools, technologies, and methodologies. Experience with a data transformation tool such as dbt. Advanced experience with Tableau or similar data visualization tools. Strong communication, interpersonal, and presentation skills. Strategic thinker with the ability to see the big picture.