Director, Marketing Technology

Performance Management Digital Transformation Artificial Intelligence Customer Data Management Customer Data Platform (CDP) Artificial Intelligence Strategy, The Senior Director, Marketing Technology is CBRE's global AI-first marketing technology leader, responsible for defining how artificial intelligence, automation, and customer data power scalable, measurable marketing outcomes across the enterprise.

This role owns the strategy and operating model for the marketing technology ecosystem - including marketing automation platforms, customer data platforms, identity and consent, orchestration, measurement, and AI-driven decisioning. The focus is on how marketing technology, data, and AI work together and continuously evolve to support segmentation, decisioning, journey orchestration, and marketer productivity at scale.

The Senior Director leads a blended team of direct reports and regional Marketing Technology leads who hold dotted-line accountability to this role while reporting directly to their regional marketing leaders. This operating model requires strong influence and clear governance: the authority to set global standards while enabling regional flexibility.

What You'll Do:

AI-Driven MarTech Vision, Strategy & Roadmap

• Define and own CBRE's AI-driven global MarTech strategy, spanning marketing automation platforms, customer data platform and identity strategy, consent and privacy management, orchestration, analytics enablement, and AI-powered segmentation, scoring, and decisioning.
• Establish a forward-looking capability and investment roadmap that continuously evolves with advances in AI models, platform innovation, data regulations, intelligent journey orchestration, personalization decisioning, and marketer needs.
• Set clear strategic principles for how AI is embedded across marketing systems - from data ingestion through activation and measurement. Note: platform-level AI strategy (how systems are configured and what they do) is the domain of this role; organizational adoption and change management around AI is led in partnership with the Director, Marketing AI & Innovation.

Platform Ownership & Ecosystem Leadership

• Serve as the business owner of the marketing technology ecosystem, accountable for scalability, resilience, performance, and value creation.
• Own vendor strategy and relationships across MarTech, customer data, and AI-enabled platforms. Lead contract negotiations, renewals, and vendor performance management in partnership with Procurement.
• Evaluate platforms through an AI-first, enterprise-scale lens, including depth of native AI capabilities, integration of predictive and generative models, explainability, governance controls, and ability to operationalize intelligence.
• Own and manage the MarTech budget, including platform investment prioritization, renewal decisions, and ROI tracking.
• Lead prioritization of platform investments and enhancements related to MarTech systems and AI capabilities in partnership with technology, analytics, and data teams.

Customer Data, Identity & AI Activation

• Own the strategy for how customer data is structured, governed, and activated within marketing systems to enable compliant, AI-driven personalization at scale.
• Define standards for identity resolution, audience taxonomy, segmentation logic, and AI output activation across MarTech platforms.
• Partner closely with privacy, legal, and data governance teams to ensure responsible use of data and AI while maintaining speed and flexibility.

Enablement, Adoption & Measurement

• Build and lead a global enablement program that drives adoption across marketing technology platforms and marketing teams.
• Define success metrics for adoption, utilization, automation maturity, efficiency gains, and contribution to business outcomes.
• Support marketers with practical AI-enabled execution patterns across audience strategy, journey design, scoring, and automation.

Leadership & Cross-Functional Partnership

• Lead a direct team with dotted-line oversight of regional Marketing Technology leads. Establish global governance standards, platform operating principles, and documentation expectations that regional leads carry into their markets.
• Serve as a strategic partner to global and regional marketing leaders, technology, analytics, and data science teams.
• Foster a culture of innovation, experimentation, and measurable impact across a geographically distributed team.
• Serve as a trusted thought partner on digital transformation initiatives that require AI, automation, and experience orchestration.

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