Direct Mail Creative Portfolio Optimization System Designer

JRS M-C LLC
Owings Mills, United States of America
14 days ago

Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Working hours
Regular working hours
Languages
English
Experience level
Senior
Compensation
$ 312K

Job location

Owings Mills, United States of America

Tech stack

Microsoft Excel
Systems Architecture

Job description

We are a high-volume direct-to-consumer mortgage marketing platform seeking a senior direct response strategist to design a scalable Creative Portfolio Optimization System.

This is a system architecture engagement - not copywriting or campaign execution.

We want to formalize how creative is:

  • Allocated
  • Tested
  • Promoted
  • Retired
  • Scaled across clients

The output will become a core internal operating system.

Objective Design a disciplined, scalable framework that governs:

  • Creative allocation methodology
  • Control vs challenger structure
  • Volume-based template count rules
  • Statistical testing thresholds
  • CPA vs response weighting logic
  • Creative displacement & fatigue rules
  • Multi-client scalability model

Scope & Deliverables

  1. Creative Allocation Framework
  • Formula-based allocation model (Excel-ready logic)
  • Performance weighting methodology
  • Rules for shifting volume based on magnitude (not just rank)
  1. Control / Challenger Governance Model
  • Ideal number of active controls
  • Dedicated testing pool structure
  • Rules for promotion & displacement
  • Portfolio guardrails
  1. Volume-to-Creative Decision Model
  • Recommended number of active creatives by contact volume
  • Decision tree for low vs mid vs high volume programs
  1. Statistical Testing Framework
  • Required contact counts per test
  • Minimum test duration
  • Significance thresholds
  • Required lift for promotion
  1. CPA vs Response Weighting Logic
  • Optimization framework when conversion data exists
  • Optimization framework when it does not
  1. Implementation Playbook
  • Documented operating system
  • Governance model
  • Recommended org structure for scaling

Final deliverable: A documented optimization system we can operationalize internally.

Requirements

  • 10+ years in direct response marketing
  • Experience running large-scale direct mail programs
  • Background in credit card, insurance, fintech, or telecom acquisition preferred
  • Built or governed control/challenger frameworks
  • Experience with portfolio-level optimization and testing design

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