Digital Analytics Manager

We are seeking a Digital Analytics Manager to join our Insights & Analytics team for a high-impact 6-12 month engagement. You'll drive analytical insights across our digital ecosystem-website, email, and media channels-while ensuring the measurement infrastructure that powers those insights runs smoothly.

This role blends strategic analytics (deep dives, performance analysis, bespoke projects) with operational excellence (tagging governance, data quality, vendor management). You'll be equally comfortable presenting campaign performance insights and troubleshooting why a data feed isn't mapping correctly.

Ideal for someone who wants pharmaceutical industry experience while working on meaningful analytics that inform marketing strategy.

What You'll Do

Analytics & Insights (60% of role):

• Lead analytics projects - conduct website performance deep dives, email stream analysis, and channel-specific investigations that uncover actionable insights
• Answer the hard questions - provide ad-hoc analysis on digital performance, diagnose trends, and translate data into business recommendations
• Drive bespoke analytics initiatives - design and execute custom analyses that support marketing decision-making across web, email, and digital media
• Maintain dashboards - ensure Google Analytics and Looker Studio reporting delivers the metrics stakeholders need

Measurement Operations (40% of role):

• Manage tagging operations vendor - oversee implementation to ensure data is captured accurately, stored according to our measurement strategy, and flows correctly into Google Analytics
• Own data quality - validate that website tagging, email tracking, and third-party media feeds are clean, complete, and analytics-ready
• Maintain measurement infrastructure - ensure tagging frameworks align with cross-brand objectives and evolving analytics needs
• Partner with Privacy/Legal - keep data collection and reporting compliant with regulatory requirements

What Success Looks Like

Analytics Impact:

• Delivered 3-5 high-value insights projects (e.g., "why did website conversion drop 15%?" or "which email streams drive the most engagement?")
• Enabled faster decision-making through reliable ad-hoc analysis and reporting

Operations Excellence:

• Reduced data quality issues and troubleshooting time through proactive vendor management
• Implemented scalable tagging processes that make future analytics easier, * Collaborative culture - work with talented analytics, marketing, and agency partners
• Meaningful impact - your insights help communicate how the client's medicines improve lives
• Potential for extension - strong performers considered for longer engagement or future opportunities

The Reality:

• This is a true hybrid role - some days you're presenting insights, others you're reviewing tagging specs
• You'll work with vendors and agencies - ability to manage external partners matters
• 6-12 month contract with clear deliverables and scope

• 5+ years in digital marketing analytics - you've done the work: built analyses, answered business questions, and presented insights
• Strong analytics chops - comfortable with website deep dives, funnel analysis, segmentation, and performance diagnostics
• Web analytics platform expertise - hands-on experience with Google Analytics (GA4 preferred) or Adobe Analytics-both reporting AND configuration
• Operations fluency - you understand tagging, taxonomy, data feeds, and can manage vendors who implement them
• Stakeholder collaboration - you've worked across marketing, analytics, agencies, and technical teams
• Detail orientation with strategic mindset - you catch data quality issues AND see the bigger analytical picture

Preferred:

• Pharmaceutical or healthcare industry background
• Looker Studio, PowerBI or similar BI tools experience
• SQL querying skills and/or experience with cloud data platforms (Snowflake, BigQuery)
• Understanding of consent management and privacy compliance

Education: Bachelor's degree required