Adobe Target Architect
Role details
Job location
Tech stack
Job description
- Partner with clients to understand personalization objectives, business challenges, and success metrics.
- Translate business requirements into actionable Adobe Target use cases, test plans and experimentation strategies.
- Configure, launch, and maintain Adobe Target activities, including A/B tests, MVT, experience targeting, automated personalization, and recommendations.
- Implement Target features using HTML, CSS, JavaScript, and JSON-based offers; ensure clean, performant, and reusable code.
- Partner with AEM, Analytics / CJA, CDP and Launch teams to enable seamless integrations with Adobe Target, Web SDK, data layers, and profile attributes.
- Integrate Adobe Target with Adobe RT-CDP / CJA by leveraging Unified Profile attributes, Real-Time Segments, and Streaming/Batch audiences to power personalization and experimentation.
- Conduct QA and end-to-end validation to ensure accurate data collection, proper audience qualification, and experience delivery.
- Analyze test performance using CJA / Adobe Analytics (or equivalent tools) to uncover insights and guide optimization recommendations.
- Develop repeatable frameworks for experimentation and personalization programs.
- Educate client stakeholders on best practices for test design, targeting logic, and optimization governance.
- Work closely with UX, creative, and data & analytics teams to design impactful and measurable user experiences.
- Contribute to internal enablement materials, playbooks, and methodology development.
Requirements
- 3-7 years of experience in digital optimization, personalization, or experimentation.
- Hands-on experience designing and executing A/B and multivariate tests in Adobe Target.
- Working knowledge of Adobe Experience Cloud (AEM, Analytics, CJA, Launch) or comparable platforms.
- Familiarity with JavaScript, HTML, CSS, and familiarity with WebSDK, data layers and debugging tools.
- Experience activating RT-CDP audiences in Adobe Target, including understanding of segment publishing, profile identity stitching, and real-time qualification.
- Strong analytical skills and proficiency in interpreting data from CJA, Adobe Analytics, Google Analytics, or similar tools.
- Knowledge of how profile scripts work in Adobe Target
- Knowledge of how MBOX, customer attributes work in Adobe Target
- Excellent communication and client-facing skills with the ability to translate technical concepts into business impact.
- Bachelor's degree in Marketing, Business, Computer Science, or related field (or equivalent experience).
- Adobe Target Business Practitioner or Developer certification preferred.
Benefits & conditions
What sets us apart? We believe work should be challenging and fulfilling, not perfect, but possible. That's why we prioritize purpose, flexibility, connection, and recognition, so our people can thrive and love what they do, most days.
Compensation and Benefits
Slalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud to invest in benefits that includemeaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability. We also offer yearly $350 reimbursement account for any well-being-related expenses, as well as discounted home, auto, and pet insurance.
Slalom is committed to fair and equitable compensation practices. For this role, we are hiring at the following levels and targeted base pay salary ranges:
- East Bay, San Francisco, Silicon Valley:
- Senior Consultant: $154,000-$188,500
- Principal: $190,000-$232,000
- San Diego, Los Angeles, Orange County, Seattle, Boston, Houston, New Jersey, New York City, Washington DC, Westchester:
- Senior Consultant: $141,000-$173,000
- Principal: $174,000-$212,500
- All other locations:
- Senior Consultant: $129,500-$158,500
- Principal: $159,500-$195,000