Sr. IT Platform Manager, Salesforce

Product Strategy & Roadmap

• Collaborate with the Business Product Owner(s) to define and maintain the Salesforce product vision, strategy, and multi-year roadmap aligned with organizational goals.
• Serve as the primary liaison between business stakeholders and technical teams to ensure clarity on goals, priorities, and impacts.
• Serve as one of the Salesforce subject matter experts and partner with other subject matter experts, with emphasis on user centric design, and knowledge of:
• Households and Account/Contact Relationships
• Campaigns and Events
• Prospecting
• Reports and Dashboards
• Personalization
• Privacy Center with Preference Manager
• Platform and Technical Limitations
• Non-profit Success Pack (preferred)
• AgentForce (preferred)
• Data360 (preferred)
• Marketing Cloud (preferred)

Product Requirements

• Lead product requirements workshops to ensure clarity on features and capabilities to business needs and business objectives.
• Collaborate with Salesforce Delivery Teams and Platform Architect to ensure solutions support system scalability, efficiency, and compliance.

Change & Stakeholder Management

• Contribute to the preparation and communication of regular feature updates and user adoption metrics.
• Partner closely with the Business Product Owner(s) and training teams to develop and maintain a practical plan that supports user adoption.
• Monitor adoption, satisfaction and the effectiveness of implemented solutions; continuously iterating to optimize the end user experience in Salesforce.

Metrics & Continuous Improvement

• Define and track KPIs to measure platform adoption, business value, and user satisfaction.
• Gather feedback from business stakeholders to inform ongoing platform improvements and roadmap adjustments., In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment., Join our Talent Community to receive updates on new opportunities and future events.

Do you have experience in Stakeholder management?, Do you have a Bachelor's degree?, * Bachelor's degree in business, Information Systems, or related field (MBA or PMP/CSPO preferred).

• 5+ years of experience as a Product Manager, Business Analyst, or similar role focused on Salesforce (Sales, Service, Marketing, or Experience Clouds).
• 3-5 years of direct experience working with the Salesforce platform.
• Excellent communication, facilitation, and stakeholder engagement skills.
• Experience working in cross-functional enterprise environments., * Strong understanding of change management principles and organizational readiness planning (e.g., Prosci ADKAR).
• Non-profit experience
• Salesforce certifications (e.g., Salesforce …..)
• Experience with Azure Dev Ops, or other Agile project management tools

Pulled from the full job description

• Tuition reimbursement
• Health insurance
• Retirement plan
• Paid time off
• Vision insurance
• Dental insurance
• Life insurance, The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
• Compensation - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition - You are rewarded for achieving success through annual salary planning and incentive programs; based on the type of position
• Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development - You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization - The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association's 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an opportunity for a Sr. IT Platform Manager, Salesforce at our National Center office in Dallas, TX This role is responsible for shaping and advancing the Salesforce platform strategy, so it supports business goals. The position partners closely with the Business Product Owner, stakeholders, and technical teams to translate priorities into a clear product roadmap and ensure the platform evolves in a way that improves user experience, adoption, and business value. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X , and at heart.jobs.