Digital Product Owner (DTC)

Insight Global is hiring a Digital Product Owner for one of our largest consumer health clients. This role owns the day-to-day execution and evolution of the company's DTC and TikTok Shop experiences. You will act as the central product owner sitting between business stakeholders and engineering, ensuring platforms are technically ready for campaigns, launches, and growth initiatives. The role is hands-on and execution-oriented: owning the backlog, aligning priorities, coordinating across logistics, content, marketing, and tech, and ensuring smooth delivery in a lean, highly matrixed environment.

Day-to-Day:

• Own day-to-day execution for DTC + TikTok Shop initiatives and operational needs (campaign readiness, coordination, issue triage, continuous improvements)

• Act as the primary bridge between business stakeholders (commercial, marketing, logistics, content) and engineering/technical teams

• Manage backlog/priorities and drive delivery of requested enhancements and readiness items

• Coordinate cross-functional inputs and approvals (including privacy/compliance where needed)

• Provide clear updates to stakeholders (roadmap/status updates, performance summaries, demos/roadshows)

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

• 7+ years in digital product management or product ownership roles
• Hands-on experience owning DTC or social commerce platforms end-to-end

-Strong TikTok Shop or social commerce execution experience (feeds, promos, fulfillment, affiliates, or live shopping)

-Experience working with ecommerce backends (OMS, payments, inventory, integrations)

-Proven ability to operate independently in small, lean, highly cross-functional teams - Shopify or comparable DTC platform experience (Shopify not required)

• Agency or consulting background with true ownership mindset
• Experience in large enterprise environments without heavy regulatory constraints