CRM Specialist
Role details
Job location
Tech stack
Job description
We are seeking a CRM Specialist to join a high-caliber team at one of our large media clients. This role will work closely with cross-functional partners to execute campaigns, develop actionable insights, and optimize emails to drive engagement and fandom., Manage the end-to-end email production process through successful HTML coding, editing, QA, and deployment. Manage the approvals process, route previews to internal stakeholders, and implement all revisions. Monitor daily sends and troubleshoot technical issues related to HTML, segmentation, rendering, and deployment. Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time. Identify email linking strategies to optimize the user experience. Summarize results of email campaigns, identify trends, and provide strategic recommendations to drive future optimization opportunities. Use email service providers and customer data platforms to create email automations and journeys, set up A/B tests, and build customer segments. Ensure marketing materials comply with all brand and style guidelines.
Requirements
1-3 years of relevant email production experience. Excellent written and verbal communication skills, including strong editing, grammar, and proofreading skills. Excellent organizational and prioritization skills, with some project management experience. Self-starter with strong attention to detail and curiosity to learn. Ability to work well under tight deadlines in a fast-paced environment. Proficient in HTML. Experience with ESPs, preferably Braze and/or Salesforce. Proficient in Adobe Photoshop and Dreamweaver. Consumer lifecycle journey experience.
Nice to Have Skills & Experience
Spanish speaking Experience with Airtable Experience with CRM automations
Benefits & conditions
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.