Marketing Manager - Patient Support Systems
Role details
Job location
Tech stack
Job description
This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You'll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.
- Support for Parents
- Continuing Education/ Professional Development
- Employee Heath & Well-Being Benefits
- Paid Time Off
- 2 Days a Year to Volunteer
Success Profile
What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we're looking for and see if you're a fit.
- Compelling & Concise Communication
- Creative & Innovative Thinking
- Strategic Planning
- Competitive Intelligence
- Collaborative
- Digitally Savvy, The Sr. Manager, US Commercial Marketing is a strategic leader responsible for the development and execution of marketing initiatives that drive business growth and revenue expansion for Baxter's Patient Support Systems.
This role is responsible for the management of downstream marketing activities, including market analysis, competitive intelligence, and customer engagement, to ensure alignment with business goals and drive market share growth for the entire Patient Support Systems portfolio, with an estimated revenue target of 500M+.
What you'll be doing:
- Develop and implement annual marketing plans using market insights, competitive intelligence, and pricing strategies.
- Coordinate product launch strategies, including objectives, tactics, KPIs, and training for the US market.
- Provide marketing, sales, and technical support at events, customer sites, and workshops to drive revenue.
- Deliver effective marketing and sales tools aligned to customer needs and stakeholder value propositions.
- Define and implement go-to-market strategies with cross-functional teams, including positioning and target customers.
- Partner closely with Sales to implement strategies, support deals, and achieve/exceed sales and market share goals.
- Capture and share market insights (trends, competition, KOLs) and collaborate with global teams to advise product development and differentiation.
- Travel up to 30%.
Requirements
- Bachelor's degree in marketing, Business, or equivalent; advanced degree preferred
- 8+ years professional experience in Product Management or Marketing, preferably medical device or capital equipment (such as a Med-Surg, ICU, Specialty bed)
- Showed strength to clearly and concisely communicate, both written and verbally, to all internal and client stakeholders at all levels.
- Consistent track record of delivering engaging, informative, well-organized presentations.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and Salesforce, with a proven understanding of various ERP systems.
- Demonstrated ability to interpret, analyze, and apply technical information including but not limited to technical manuals, technical bulletins, and schematics
- Expertise in marketing and branding concepts, with an advanced understanding of the product development and commercialization process that incorporates customer requirements.
- Advanced knowledge and understanding of clinical workflows and sales process
- Successful track record of leading multiple projects simultaneously, with the ability to work independently, show initiative, and serve as an inspiring leader.
- Confirmed ability to adapt quickly to shifting priorities and thrive in a fast-paced environment
- Strong AI, analytical, creative, and problem-solving skills
Benefits & conditions
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $168,00.00 to $231,000.00 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time
US Benefits at Baxter (except for Puerto Rico)
This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter, Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.