Senior Director of Integrated Marketing Program - IT
Role details
Job location
Tech stack
Job description
We are seeking a dynamic and results-oriented Sr. Director of Integrated Marketing Program - IT to lead and orchestrate the development and execution of end-to-end marketing programs tailored to the IT buying group. This highly visible and influential role requires a strategic leader who can collaborate across functions, drive exceptional quality, and deliver impactful programs that scale across the organization and generate measurable business results., Program Strategy & Execution
- Develop and execute a cohesive, end-to-end strategy targeting key personas aligned with company objectives and growth priorities.
- Directs multi-million-dollar budget to optimize resources for strategy and performance, and regularly interfaces with geo and BU leaders.
- Owns program lifecycle, from ideation to launch, ensuring alignment with business goals, timelines, and budgets.
- Serve as the gatekeeper of quality, ensuring every touchpoint is connected and compelling.
Cross-Functional Leadership
- Act as the central leader, aligning stakeholders across brand, product marketing, field marketing, demand generation, and BU and GTM leadership stakeholders
- Facilitate collaboration and decision-making across diverse teams, creating a shared vision and actionable roadmap.
- Drive accountability for performance metrics across all participating teams.
Performance Management & Optimization
- Set and monitor program KPIs, including engagement, pipeline generation, and ROI, leveraging data to make informed decisions.
- Provide regular updates to leadership on performance, insights, and recommendations for continuous improvement.
- Proactively identify opportunities to scale programs across business units and regions.
Creative Excellence & Messaging
- Partner with Content Strategy and Creative Director leads to ensure all touchpoints deliver elite-quality work that clearly articulates our value proposition and resonates with our target audience., We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Requirements
- 15+ years of experience in marketing, integrated marketing, campaign management, or related roles within a security and risk B2B SaaS or technology environment.
- Proven success in designing and executing multi-channel, persona-driven programs that generate measurable business results.
- Exceptional leadership skills, with experience managing and influencing cross-functional teams.
- Strong ability to prioritize and execute in a fast-paced environment.
- Expertise in data-driven decision-making, with the ability to analyze campaign performance and make optimization recommendations.
- Curiosity for AI & Innovation: We're looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
Benefits & conditions
For positions in this location, we offer a base pay of $220,300 - $396,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.