Senior Specialist Paid Social

We don't think in "campaigns." We think in NC-ROAS, MER, and the next €10K - and where it should go. We're looking for someone who feels the same way about a Meta account that other people feel about a good crossword: a puzzle worth solving, every single day. As Senior Specialist Paid Social, you'll own the strategy, execution, and optimization of our biddable media - Meta first, Pinterest close behind, and the next platforms we decide are worth a real test. You'll steer the spend that turns strangers into Holzkern customers, you'll find the angles nobody else has found yet, and you'll run it all end to end. If you live in Ads Manager, get genuinely excited by a clean incrementality read, and can't help reverse-engineering why a competitor's ad is working - keep reading., * An eight-figure annual paid social budget. You steer it, pace it, and forecast it - and you decide where the next €10K does the most work.

• The number that matters. New-customer ROAS (NC-ROAS) and blended efficiency (MER) - not just platform-reported ROAS. You think in incrementality, not vanity metrics.
• Meta, like a specialist. A modern, consolidated account architecture - Advantage+Shopping (ASC), prospecting, retargeting - and you know why it's built that way.
• Signal quality, end to end. CAPI / server-side tracking, consent mode, custom conversions, clean attribution in a post-iOS, privacy-first world.
• Creative testing as your superpower. Hypothesis-driven frameworks across hooks, angles, formats, and offers - one variable at a time, clear learning out. You read thumb-stop and hook rates, catch fatigue early, and scale winners with conviction.
• The data creative bridge. You brief creatives, not just buy them - turning performance signal into direction for our content team and our best assets into the next winning ads (AI-accelerated, to keep velocity high).
• New angles. New audiences, offers, formats, and platforms - with a structured testing playbook: real hypothesis, defined budget, kill and scale criteria up front.
• Projects, end to end. From briefing and setup through pacing, optimization, and reporting - no hand-holding required.
• The reporting that drives decisions. Performance reports senior stakeholders actually use - tied to business goals, with a clear "so what" and a recommended next move.
• The internal expertise. You're the go-to on biddable media, and you keep us ahead - pulling signal from the best DTC operators (podcasts, Substacks, shared test results) and turning external best practice into things we actually try.

• 3+ years hands-on in biddable media buying, ideally in DTC or e-commerce.
• Deep Meta expertise - you're genuinely nerdy about it. Ads Manager is second nature, and you have strong, evidence-based opinions on ASC / Advantage+, broad targeting, bidding, and account architecture.
• A number-cruncher's instinct. You're fluent in CPM, CTR, CVR, NC-ROAS, and MER, and you actually enjoy the analysis. Strong Excel/Google Sheets; comfortable in Looker Studio / Supermetrics or similar.
• Measurement maturity. Solid grasp of tracking, pixels, server-side / CAPI, tag management, and multi-touch attribution - and you can reason about incrementality beyond platform-reported ROAS.
• Creative-testing chops. You can brief, evaluate, and read ad creative independently, and design testing frameworks with clear hypotheses and documented learnings. Forecasting and budget ownership across multiple channels at once, with disciplined pacing.
• End-to-end autonomy. A self-starter who prioritizes well, juggles multiple workstreams, and ships without hand-holding.
• A clear communicator - written and verbal - who turns performance data into stakeholder-ready insight.
• Curiosity as a default setting. You're hungry to learn, you seek out external input, and you'd rather test a new idea than defend an old habit.
• Excellent English (C1). German is a plus.

Nice to have

• Pinterest, TikTok, or YouTube/biddable experience beyond Meta.
• Appetite to share your craft and raise the level of junior analysts and media buyers around you.

Enjoy our benefits

• Generous employee discounts for you and your loved ones.
• Attractive flexitime work model with home office option.
• Two legendary annual company events with the whole #TeamHolzkern - all inclusive :)
• Regular team events with your team throughout the year.
• State of the art technical equipment (MacBook).
• Extensive Onboarding: From day 1 on you will have a buddy who will show you everything you need to know and be there for you should you encounter problems. Your colleagues will teach you everything specific to Holzkern that you need to succeed in your new job.
• Exciting Tasks & Personal Growth: Trust is always first for us at Holzkern, which is why we give you big and exciting projects from the start, so you can quickly unfold your potential. This will give you the opportunity to grow and learn super quickly.
• Fresh fruits, coffee, tea, milk (also vegan and lactose free) in the office on site.
• Healthy and balanced meals from Schrankerl. Holzkern pays 20% of each meal.

These and many other exciting benefits will await you at Holzkern. But most of all, you can expect a secure job, good vibes, teamwork, appreciation and trust - YOU are important to us!

HOLZKERN was founded in 2016 with the purpose of creating unique pieces of nature - just as unique as our customers. Seven years later, we are one of the most successful D2C brands in DACH selling a huge variety of watches, jewelry & accessories. We're proud to say that over 1.000.000 customers worldwide were already able to find their perfect piece of nature. Join our team of over 170 people and help us to bring natural uniqueness to the whole world! As a dynamic team, we value open corporate communication, teamwork, development opportunities and flexible working hours. But most of all, you can expect to work in a friendly working environment with warm-hearted colleagues who will always support you.