Lifecycle Manager

Renmoney
2 days ago

Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Working hours
Regular working hours
Languages
English
Experience level
Intermediate

Job location

Remote

Tech stack

A/B testing
Spreadsheets
Power BI
Mixpanel
Klaviyo Email and SMS Marketing

Job description

We're looking for a hands-on Lifecycle Marketing Manager to build and scale data-driven customer journeys that activate, engage, and retain users across digital products and services. You'll own end-to-end campaign execution in Customer.io (or similar platforms), drive rigorous experimentation, and collaborate with Product, Data, and Growth teams to improve customer engagement, retention, and lifetime value. What You'll Do

  • Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app messaging - from onboarding through retention and win-back.
  • Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize communication at scale.
  • Build and operate campaigns in Customer.io (or similar platforms): journeys, data requirements, QA, frequency caps, and governance.
  • Run experimentation programs (A/B tests, multivariate tests, holdouts) to improve conversion, retention, engagement, and campaign ROI.
  • Measure and report performance metrics including cohort retention, funnel conversion, attribution, and campaign effectiveness; maintain clear dashboards and actionable insights.
  • Collaborate cross-functionally with Product, Data, Growth, and Operations teams to align messaging, improve data quality, and support business goals.
  • Write and edit channel-ready copy and provide clear briefs to content/design teams while maintaining tone of voice and communication standards.
  • Maintain operational excellence in CRM processes: naming conventions, event/attribute hygiene, deliverability, and preference management.

Requirements

Do you have experience in Power BI?, * 4+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus).

  • Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).
  • Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
  • Excellent written English with copywriting and editorial ability for short- and long-form communications.
  • Solid project management, stakeholder communication, and cross-functional collaboration skills.

Nice to Have

  • Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
  • Knowledge of experiment design and statistical interpretation.
  • Familiarity with attribution (e.g., AppsFlyer)
  • Understanding of the Nigerian consumer landscape.

Benefits & conditions

  • Remote work from anywhere in the world

  • Performance bonus, paid vacations and day-offs, personal development plan

  • Ownership of a core growth lever within a collaborative, data-driven team

  • Modern marketing technology stack and support from Product, Data, and Design.

  • Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary

  • Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools

  • Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.

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