Digital Analyst
Role details
Job location
Tech stack
Job description
We're looking for a talented and data-driven Digital Analyst specialising in Insights to join our Optimisation and Analytics team within Partnerships. If you're passionate about uncovering insights from data and want to shape exceptional customer outcomes through optimisation initiatives, this is your opportunity to have meaningful impact.
In this role, you'll leverage data to generate valuable insight while applying strong problem-solving skills to identify high-impact opportunities. You'll work with teams across the business to deliver customer-centric improvements to digital journeys, helping to drive measurable improvements in performance and user experience.
What you'll be doing:
- Delivering insight deep dives and data-driven recommendations to improving key business KPIs
- Supporting the full lifecycle of insight projects from initial requirements through to delivery, managing stakeholders throughout
- Producing dashboards, reports, and ad hoc analysis while ensuring consistent, robust, and efficient measurement approaches
- Supporting trading forums with performance insight and relevant updates
- Investigating digital performance issues and supporting resolution activities to minimising customer and commercial risk
- Identifying opportunities to improving customer outcomes in line with Consumer Duty standards
- Supporting A/B testing and experimentation to ensuring maximum insight is gained from all activity
- Developing in-depth knowledge of the digital estate, customer journeys, and measurement strategy to informing recommendations
Requirements
Do you have experience in Usability?, * Strong knowledge of digital analytics tools such as Adobe Analytics or Google Analytics
- Experience working with A/B testing and experimentation tools and applying statistical thinking (e.g. Adobe Target, Oracle Maxymiser, Optimisely, VWO)
- Knowledge of session replay, heatmaps, and dform analytics (Glassbox, SessionCam, HotJar, Decibel, FullStory)
- Familiarity with customer feedback and usability testing tools and approaches (Qualtrics, Qualaroo, Usabilla, UserTesting, UserZoom)
- Some experience with Python or similar for data manipulation would be advantageous
- Understanding of web technologies including tag management, data layers, and content management systems
- Strong communication and data visualisation skills, with the ability to present insight clearly to a range of stakeholders
- A collaborative approach, with strong relationship-building skills and the confidence to act as a subject matter expert in digital analytics
Benefits & conditions
Pulled from the full job description
- Employee discount
- Company pension
- Car scheme, Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:
- The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
- Generous pension contribution
- Life assurance
- Healthcare Plan (permanent employees only)
- At least 25 days holiday, plus public holidays, 26 days after 2 years' service. There's also the option to buy and sell holiday
- Competitive family leave
- Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
- There are many discounts we offer - both for our own products and at a range of high street stores and online
- We're creating net-zero carbon workplaces by 2030 by investing in our sustainable, modern offices across the UK, all designed to bring people together and elevate the in-person experience