Website Specialist
Role details
Job location
Tech stack
Job description
Passionate about digital excellence and ready to take ownership of website performance? Join PPHE Hotel Group as a Website Specialist and help shape seamless, high-quality online experiences across our international brands. This role can be based in Amsterdam or London. PPHE Hotel Group is an international hospitality real estate group with a portfolio of primarily prime freehold and long leasehold assets in Europe. Across our brands, including Park Plaza, art'otel, and Radisson Red, we focus on delivering contemporary design, exceptional service, and a people-first culture. The role drives the quality, performance, and continuous improvement of PPHE's digital platforms, ensuring websites deliver a seamless and high-quality user experience aligned with brand standards and combines technical expertise with a proactive, detail-oriented mindset, taking ownership of CMS environments, on-page SEO optimisation, and content governance. Key Website Specialist responsibilities:
- Support the Website Manager in delivering the website development roadmap, ensuring projects are implemented on time and to a high standard
- Act as a key CMS specialist (WordPress and Tridion), maintaining content quality, governance standards, and brand consistency
- Take ownership of SEO performance, identifying opportunities and implementing on-page and technical improvements, including metadata, internal linking, and content optimisation
- Monitor website performance and conduct regular audits to identify and resolve issues impacting UX, SEO, and conversion
- Serve as the primary point of contact for reporting, analysing performance using tools such as Google Analytics and Adobe Analytics
- Support external web and SEO agencies by creating briefs, tracking progress, and ensuring high-quality delivery
- Own the user acceptance testing (UAT) process, identifying UX improvements and ensuring new developments meet requirements
- Collaborate with cross-functional teams across Digital Marketing, Brand & Content, and regional teams to ensure consistency and alignment
Requirements
- Experience in a Web Specialist, Digital, or SEO-focused role
- Strong expertise in WordPress or similar CMS platforms
- Solid understanding of on-page and technical SEO, with the ability to implement optimisations independently
- Strong analytical skills with hands-on experience in tools such as Google Analytics
- High attention to detail and a proactive approach to identifying and resolving issues
- Ability to manage multiple priorities and work independently
Benefits & conditions
- 1 day working from home per week
- Two free meals per day
- Start with 30 days holiday per year (pro-rata) - incl. bank holidays
- Heavily discounted hotel rates & 50% off restaurants and bars for you, your family & friends.
- 50% F&B discount at our restaurants and bars (for your whole party)
- Recommend a friend bonus - up to £750
- Travel season ticket loans
- Vitality at work - health & wellbeing platform, incl. great gym discounts
- 24/7 access to our Employee Assistance Programme
- Ride to Work Scheme
- BenefitHub - Discounted prices at hundreds of major retailers
- Free workwear dry cleaning
- Free financial and mortgage advice