Front-End Web Developer

Job Purpose: For nearly a century, Escalade Sports has been a leader in the sports and outdoor recreation industries, building world-class brands that bring families and communities together through play. Because our digital storefronts play a critical role in the consumer journey, we are looking for a dynamic, forward-thinking Shopify Web Developer to elevate our digital presence and drive the technical evolution of our brand portfolio. In this role, you will bring our brands to life across a diverse commerce ecosystem, including:

• Escaladesports.com
• Goalrilla.com and goalsetter.com
• Swingsets.com and ravesports.com
• Onixpickleball.com and stigaus.com, * Develop, customize, and maintain responsive, mobile-first Shopify storefronts across 9 brand sites.
• Update brand sites to Shopify 2.0 Theme's
• Write custom Liquid templates, sections, and blocks. Implement modern JavaScript/CSS animations and interactive elements to elevate digital brand experience
• Build, test, and deploy front-end features, landing pages, and A/B test variations designed to improve user engagement and conversion rates
• Optimize web assets and audit front-end code to ensure maximum page-load speeds, excellent Core Web Vitals, and strong SEO, GEO and AEO foundations
• Lead innovation by staying ahead of UI/UX trends and proactively recommending improvements to our tech stack and processes
• Works closely with internal IT Team and external partners to ensure functionality
• Works closely with Brand and Creative Teams to enhance customer experience

Do you have experience in WCAG?, * 3+ years of professional front-end web development experience, with a proven track record of building and customizing Shopify storefronts

• Experience in HTML5, CSS3/SAAS, and modern JavaScript (ES6+)
• Strong proficiency in Liquid and schema architecture
• Familiarity with GitHub and Shopify CLI for proper deployment
• Solid understanding of responsive web design practices and mobile-first development paradigms
• Familiarity with performance optimization, accessibility standards (WCAG/ADA), and cross-browser compatibility
• Experience with GA4 and GTM.
• A keen eye for design aesthetics, excellent attention to detail, strong communication skills, and the ability to meet deadlines in a fast-paced environment
• A strong portfolio demonstrating live Shopify web pages, interactive front-end components, and responsive layout implementations

Physical Demands

• Sitting, talking and listening at least 2/3 of the time
• Lifting up to 25 pounds
• Stooping and kneeling
• Fine motor coordination