Head of Data, Digital & Market Intelligence

The Head of Data, Digital & Market Intelligence is a senior leadership role within the Marketing function, responsible for shaping and delivering First Intuition's strategy across data, digital marketing, marketing technology and market intelligence.

This role will define the long-term vision for how marketing leverages data, insight, digital platforms and technology to drive growth, enhance learner and client experience, and improve commercial decision-making. Working in close partnership with FI Insights and the Technology function, the role will ensure marketing has the tools, data foundations and digital capabilities needed to operate as a high performing, insight-led organisation., Strategic Leadership

• Develop and own a cohesive strategy for Data, Digital and Market Intelligence within Marketing, aligned to First Intuition's commercial priorities and growth ambitions.
• Lead horizon scanning for digital marketing and data trends - including AI, machine learning and personalisation tools - to identify opportunities for innovation and continuous improvement.
• Act as the senior advisor to the Director of Marketing and wider leadership on data, digital and technology opportunities, risks and investment decisions.
• Drive a culture of curiosity, evidence based decision-making and analytical thinking across the Marketing function.

Data Strategy & Marketing Analytics

• Lead the development of marketing data capabilities, ensuring strong governance, accuracy, compliance and accessibility for decision-making.
• Work with FI Insights to integrate marketing data into the data lake and evolve central tools to support robust reporting, segmentation and market intelligence.
• Build frameworks for customer segmentation, behavioural insights, commercial performance analysis, customer satisfaction and journey optimisation.
• Ensure insights and analytics deliver actionable recommendations that support proposition development, campaign optimisation and market prioritisation.
• Maintain high standards of data integrity and statistical robustness across all marketing reporting and analysis.

Digital Leadership

• Oversee marketing's digital estate - including websites, content management systems, analytics tools and digital marketing technologies - to ensure effectiveness, stability and user experience excellence.
• Partner closely with IT and external agencies to maintain a robust and secure infrastructure and deliver continuous improvements.
• Support the evolution of digital tools to enhance personalisation, automation, learner journeys and marketing performance.
• Lead digital performance reporting and insight generation to improve conversion, engagement and digital ROI.

Market Intelligence & Commercial Insight

• Lead a market intelligence function that delivers true value for First Intuition - identifying key trends, opportunities, risks and competitive dynamics to inform First Intuition's commercial strategy.
• Deliver structured market, sector and competitor insight to support decision-making by marketing and Senior Leadership.
• Leverage internal and external data to produce fully rounded insight narratives that support growth, new product development and market prioritisation.
• Own regular insight outputs such as dashboards, commercial reporting suites and strategic commentary.

Marketing Technology Ownership

• Own all marketing technology (HubSpot marketing modules, marketing automation, analytics platforms, website CMS, integrations), ensuring tools are fit for purpose and support the needs of the business.
• Lead supplier and agency relationships, contracts and budgets to maximise value and ensure strong performance.
• Develop clear processes for technology utilisation, governance and best practice across marketing.
• Ensure CRM and associated data flows are effectively managed, integrated and optimised for reporting and insight.

Leadership & Team Development

• Build, lead and develop the Data, Digital & Market Intelligence team in line with growth plans.
• Inspire excellence across analytics, digital practices and data-driven marketing within the wider Marketing team.
• Ensure strong project management discipline across all programmes of work, delivering to time and budget.

Do you have experience in Project management?, * 5 years+ proven experience leading digital, data and/or technology functions within marketing or insight-driven environments.

• Strong background in market intelligence, analytics or insight leadership, ideally in B2B and B2C settings.
• Experience managing websites, digital platforms, CRM systems and outsourced providers/agencies.
• Track record of developing and delivering data and digital strategies that drive commercial value.

Skills

• Excellent analytical, data visualisation and storytelling skills (Excel, Power BI, dashboards etc.).
• Strong understanding of data governance, GDPR and best practice in data protection.
• Ability to translate insight into clear strategic recommendations.
• Strong project management skills and familiarity with agile or structured methodologies.

Attributes

• Strategic thinker with strong commercial curiosity.
• Entrepreneurial, proactive and results oriented.
• Collaborative team player who builds strong relationships across departments.
• Comfortable leading through change and shaping new capabilities.

Pulled from the full job description

• Annual leave

• Employee discount

• Employee assistance programme

• Company pension

• Private medical insurance, * 25 days annual leave (based on fulltime hours) PLUS bank holidays

• 3 FI Days per year

• Hybrid working available, equipment provided for homeworking

• Flexible-working positive employer with a range of family-friendly policies

• Employee Assistance Programme: 24-hour confidential access to counselling and support services

• Competitive Pension

• Private Medical Insurance

• Training and development opportunities

• Long term career prospects in a growing company

• Employee perks including a range of discounts to suit your lifestyle

We are committed to safeguarding and protecting young people and vulnerable adults and follow Safer Recruitment processes. All successful candidates will need to complete a DBS check, with some roles requiring an Enhanced check. This post is exempt from the Rehabilitation of Offenders Act 1974. All staff are expected to share this commitment and adhere to our Safeguarding and Prevent Policy, which can be viewed here.