Salesforce Marketing Cloud (SFMC) Marketing Automation Specialist

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Marketing Automation Specialist to drive the end-to-end execution and optimization of digital marketing campaigns across multiple consumer and patient-focused brands. The ideal candidate will possess deep expertise in Salesforce Marketing Cloud, Data Cloud, journey orchestration, audience segmentation, email/SMS marketing automation, and personalization strategies.

This role will serve as a subject matter expert, partnering with cross-functional teams including Marketing, Analytics, IT, Compliance, Creative, and external agencies to deliver highly targeted, compliant, and data-driven customer engagement programs., * Design, develop, and execute email and SMS campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, and Automation Studio).

• Build and manage sophisticated customer journeys, Data Cloud audiences, and Data Extensions.
• Develop dynamic and personalized marketing experiences utilizing AMPScript, SQL, SSJS, and AI-driven capabilities.
• Configure and optimize Automation Studio workflows and campaign automation processes.
• Create and implement A/B testing frameworks to improve engagement, conversion, and customer experience.
• Monitor campaign performance, deliverability, inbox placement, and engagement KPIs.
• Perform end-to-end QA testing across campaigns, data integrations, automations, and new platform features.
• Collaborate with Marketing, Creative, Analytics, IT, Compliance, and external partners to align campaign execution with business objectives.
• Support onboarding and integration of newly acquired brands into the Salesforce Marketing Cloud ecosystem.
• Develop best-practice documentation, strategic playbooks, and training materials for internal stakeholders.
• Ensure compliance with HIPAA, GDPR, CAN-SPAM, accessibility standards, and other regulatory requirements.
• Evaluate and implement emerging AI/ML capabilities within Salesforce and related marketing technologies., * Salesforce Marketing Cloud
• Salesforce Data Cloud
• AMPScript
• SQL
• SSJS
• Journey Builder
• Email Studio
• Mobile Studio
• Automation Studio
• Audience Builder
• Email Deliverability
• Marketing Automation
• Customer Journeys
• Personalization
• A/B Testing
• SMS Marketing
• API Integrations
• Data Management
• Campaign Analytics
• AI-Driven Marketing

• Bachelor''s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems, or a related field.
• 5+ years of hands-on Salesforce Marketing Cloud experience.
• Strong expertise in:

• Email Studio
• Journey Builder
• Automation Studio
• Mobile Studio
• Data Extensions
• Audience Segmentation

• Proficiency in:

• AMPScript
• SQL
• Server-Side JavaScript (SSJS)

• Experience building and optimizing multi-channel marketing campaigns.
• Strong understanding of email marketing best practices, deliverability, and campaign analytics.
• Excellent communication, stakeholder management, and project coordination skills., * Salesforce Marketing Cloud Email Specialist Certification (Required).
• Salesforce Marketing Cloud Consultant Certification.
• Salesforce Marketing Cloud Developer Certification.
• Salesforce Data Cloud Certification.
• Salesforce AI Associate Certification.
• Experience within Healthcare, Life Sciences, Insurance, or other highly regulated industries.
• Experience supporting mergers, acquisitions, and brand integrations.
• Knowledge of API integrations, external data workflows, and marketing technology ecosystems.
• Familiarity with deliverability and inbox placement tools such as, * Strong analytical and problem-solving abilities.
• Exceptional attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent collaboration and stakeholder engagement skills.
• Strong documentation and training capabilities.