Senior Backend/Data Platform Engineer (Audience & Activation Systems)
Role details
Job location
Tech stack
Job description
We are looking for a Senior Backend/Data Platform Engineer to design and build scalable audience computation, customer profile serving, and real-time activation systems. This role focuses on large-scale data processing, streaming architectures, and low-latency data access to enable advanced customer segmentation and activation., * Audience & Segmentation Systems Build scalable audience computation and segmentation services for large datasets
- Develop audience materialization pipelines (batch/persistent outputs) Implement identity-aware audience logic (deduplication, user stitching, cross-channel identity resolution)
- Customer Profile & Serving Layer Build and optimize customer profile serving systems for low-latency access
- Enable real-time profile lookup and enrichment for downstream applications Real-Time Activation & Streaming.
- Develop real-time activation pipelines using Kafka / Azure Event Hubs.
- Enable event-driven data flows for audience activation into downstream systems.
- Ensure scalable and reliable stream processing architectures.
- Data Platform & Performance Optimization Optimize audience preview (low-latency queries) and materialization (batch pipelines) Work with: Databricks / Spark for large-scale processing Delta Lake for storage and reliability.
- Click House / Pinot for high-performance analytical queries Use Redis for caching and fast data access.
- Backend & API Development Build scalable APIs and services using Python (FastAPI preferred) Design robust microservices and distributed systems
- Ensure high performance, availability, and reliability Cloud & DevOps Deploy and manage services on Kubernetes / AKS Implement CI/CD, monitoring, and scaling strategies
- Ensure fault-tolerant and resilient systems
Requirements
Strong Python with backend frameworks (FastAPI preferred) Experience with Spark, Databricks Strong knowledge of Delta Lake and ClickHouse/Pinot Hands-on with Kafka / Event Hubs and Redis Strong understanding of distributed systems and streaming architectures Experience with Kubernetes / AKS Nice to Have Experience with Customer Data Platforms (CDP) / audience systems Exposure to identity resolution and customer 360 solutions Experience with large-scale datasets (TB/PB) Key Expectations Strong ownership of backend + data platform components Ability to design low-latency, high-scale systems Experience in real-time and batch data processing Strong problem-solving and system optimization skills Business Impact Enable scalable audience segmentation, customer profile serving, and real-time activation, driving personalization and engagement at scale.