Ecommerce Marketing Specialist

All American Print Supply Co. is seeking a driven and detail-oriented Ecommerce Marketing Specialist to help elevate and optimize our online presence, customer experience, and ecommerce performance.

This role is ideal for someone who understands modern ecommerce strategy, Shopify website management, UX/UI best practices, email marketing, and conversion-focused marketing. You will play a key role in improving website usability, increasing conversions, supporting marketing campaigns, and helping drive online revenue growth.

The ideal candidate is both creative and analytical - someone who can identify opportunities, execute improvements, and contribute strategic ideas that strengthen our ecommerce ecosystem.

Responsibilities

• Own and manage the company website using Shopify and GemPages
• Build and update landing pages for:
• Promotions
• Product launches
• Trade shows and events
• Marketing campaigns
• Implement and manage:
• HubSpot form integrations
• Lead capture workflows
• CRM routing functionality
• Improve website UX/UI and overall customer experience
• Continuously modernize the website to improve:
• Brand presentation
• Customer trust
• Website credibility
• Optimize website structure, layouts, merchandising, and navigation to improve conversions and online revenue
• Research competitor ecommerce websites and industry trends to identify opportunities for improvement
• Evaluate and recommend enhancements related to:
• Website usability
• Accessibility
• SEO structure
• Product discovery
• Customer journey optimization
• Work closely with Marketing Manager on campaigns and website initiatives
• Ensure the website remains visually consistent, organized, and up to date
• Help maintain accurate and compelling product messaging across the website
• Build, schedule, and manage marketing email campaigns using HubSpot
• Create and maintain email templates, workflows, audience segmentation, and automation campaigns
• Collaborate with the marketing team to support promotional, product launch, event, and lead generation email initiatives
• Monitor website and email performance to identify opportunities for growth and optimization

Do you have experience in UX implementation?, * 2+ years of hands-on experience working with Shopify ecommerce websites

• Experience with GemPages or similar Shopify page builders
• Experience integrating HubSpot forms and lead workflows into websites
• Experience building and deploying email campaigns through HubSpot or similar email marketing platforms
• Strong understanding of ecommerce UX/UI and modern website trends
• Ability to identify and implement improvements that support ecommerce growth and conversion optimization
• Experience building and managing landing pages for promotions or campaigns
• Understanding of:
• Email marketing best practices
• Customer segmentation
• Marketing automation
• Conversion-focused content
• Strong organizational and project management skills
• Conversion-focused content
• Strong organizational and project management skills
• Ability to work independently and manage priorities in a fast-paced environment
• Strong eye for:
• Layout
• Hierarchy
• Visual presentation
• Basic understanding of HTML/CSS preferred
• Experience collaborating with creative marketing teams
• Experience in ecommerce, retail, or digital marketing environments preferred

Preferred / Bonus Qualifications

• Experience within the apparel printing, DTF, DTG, or promotional products industry
• Familiarity with:
• HubSpot
• Klaviyo
• Experience using analytics platforms such as Google Analytics or Shopify Analytics
• Heatmap or conversion tracking tools
• Experience with A/B testing landing pages or ad creatives
• Understanding of ecommerce merchandising strategies and product categorization

Pulled from the full job description

• Paid time off, Pay: $21.63 - $31.25 per hour

Benefits:

• Paid time off