Brand & Social Specialist

The Specialist, Brand & Social is responsible for strengthening Primient's brand by shaping a consistent, engaging, and authentic presence across social and brand-focused digital channels. This role serves as a steward of Primient's brand presence and voice, visual identity, and storytelling-translating business priorities, culture, and values into compelling content that builds awareness, credibility, and connection with external audiences. By leading social strategy, managing brand-led content, and using insights and analytics to guide continuous improvement, the Sr. Specialist helps ensure Primient's brand is clearly understood, trusted, and positively represented in the marketplace., * Strategy & Content: Develop, implement, and manage social media strategies to achieve marketing targets and brand goals. Create and curate engaging, brand-consistent content (text, image, and video).

• Brand Management: Act as a brand champion, ensuring consistent voice and visual identity across all platforms
• Social Engagement: Monitor online presence and trends and implement related strategies to increase brand awareness.
• Community Management : Engage with followers, foster discussions, and respond to inquiries or complaints to maintain a positive brand image.

• Analytics & Reporting : Track key performance indicators (KPIs) such as engagement, reach, and follower growth. Generate monthly reports; analyze metrics and implement tactics to improve social performance.

• Campaign Management: Plan and execute campaigns, including influencer partnerships, to drive growth.

• Brand Consistency: Maintain brand guidelines, voice, and visual assets across the website and digital channels.
• Content Management: Create, edit, and manage web content (articles, product descriptions, blogs).

• Digital Strategy & SEO: Support SEO best practices to increase search visibility and analyze traffic metrics.
• Web Maintenance: Oversee updates, CMS management (e.g., Cybernatics, WordPress, HubSpot), and basic HTML/CSS updates., * Brand strategy, brand governance, and visual identity standards

• Social media strategy, platform best practices, and emerging trends
• External brand storytelling and content strategy
• Corporate reputation and employer brand fundamentals
• Audience segmentation and channel-specific messaging
• Digital analytics, social performance metrics, and reporting
• Website and CMS fundamentals (e.g., content publishing, governance)
• SEO basics and digital discoverability principles
• Multicultural considerations in brand voice, imagery, and storytelling

Skills

• Brand-aligned content creation across social and digital platforms
• Strategic storytelling that translates business priorities into engaging narratives
• Social media planning, execution, and optimization
• Copywriting and editing with strong attention to tone, voice, and consistency
• Visual storytelling and collaboration with designers and creatives
• Community management and professional audience engagement
• Data analysis and insight-driven decision making
• Cross-functional collaboration with Communications, HR, Marketing, and Multicultural Affairs
• Project management and campaign coordination
• Clear presentation of performance insights and recommendations

Do you have experience in Websites?, Do you have a Master's degree?, * Bachelor's / Master's degree in Communications, Corporate Affairs, Public Relations, Journalism / Marketing (preferred)

• Certification in Public Affairs, Public Relations, or a related field (preferred)

Required and Preferred Work Experience

• 5+ years' experience in Communications strategy development and deployment, Social Media, Public Relations, Journalism / Marketing, HR (preferred)

2.32.3 out of 5 stars 20 N Martingale Rd Ste 350, Schaumburg, IL 60173 $67,387.20 - $84,234.00 a year - Full-time, Pulled from the full job description

• AD&D insurance
• Parental leave
• 401(k)
• Health insurance
• 401(k) matching
• Vision insurance
• Dental insurance, The annual pay range estimated for this position is $67,387.20 - $84,234.00 and is bonus eligible.

Please note that while this range reflects the full spectrum of compensation available for this role, individual compensation will be determined based on several factors including your experience, skills, and alignment with the role's responsibilities. During the interview process there will be an opportunity to discuss how your background fits into the pay range.

We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes :

• Competitive Pay
• Multiple Healthcare plan choices
• Dental and vision insurance
• A 401(k) plan with company and matching contributions
• Short- and Long-Term Disability
• Life, AD&D, and Voluntary Insurance plans
• Paid holidays & vacation
• Floating days off
• Parental leave for new parents
• Employee resource groups
• Learning & development programs
• Fun culture where you have an opportunity in shaping our future

Primient is a century old company with an entrepreneurial spirit. We are a leading producer of food and industrial ingredients made from plant-based, renewable sources. We deliver value through deep technical, commercial, and operational excellence that is backed by our long-standing corn wet milling heritage. Wherever we are in the process, from field to customer, our priorities are focused on ensuring we produce the safest, highest quality products through practices that uphold both our responsibility and commitments to the challenge and drive for excellence, our people and our planet. We are a privately held company with locations across the US, Mexico, Poland, and Brazil. W e're investing in our plants and people to unlock our potential in the industrial and food sectors. Guided by our values of Safety, Excellence, Integrity, and Growth, we're focused on growing our business, our reputation, and the career of every teammate., Primient is committed to a workplace that is all in - ensuring everyone has the opportunity to develop and shape a career that matters in an open culture which embraces equity, diversity and belonging. We challenge old ways of thinking; and encourage employee voices to be a guiding force for ongoing learning. Primient supports a culture of inclusion that respects individual strengths, views, and experiences. We believe our differences make better decisions, drive excellence, and deliver better business results. Primient employees experience autonomy and accountability in their role. Here, employees control their destiny as there is opportunity for career growth and pathways outside the norm.