social media specialist

The social media specialist is a highly visible role responsible for developing and managing the organic and paid social media presence and reputation of the NC State Wilson College of Textiles. This position serves as the primary voice of the college across platforms like Facebook, Instagram and LinkedIn, producing original, high-quality content (e.g., including photography and video) that showcases the college's research, student life and alumni success. By leveraging digital storytelling and platform-specific best practices, the social media specialist enhances brand-building efforts and supports critical recruitment and alumni relations goals. In collaboration with departmental leadership and University Communications, the social media specialist develops and oversees the execution of strategic digital initiatives aligned with the university's brand platform. This role involves managing the full lifecycle of content, from conceptualization and multimedia production to community management and performance analysis. The social media specialist acts as a subject matter expert, providing strategic guidance to stakeholders while ensuring all digital footprints remain engaging, consistent and representative of the college's prestige. Primary responsibilities include:

• Lead the day-to-day management, content creation and community engagement for all official college social media channels.
• Conceptualize, film and edit social media-first video content and photography to drive strategic communication priorities.
• Plan, execute and optimize paid social media advertising campaigns to increase visibility with target audiences.
• Analyze performance data and trends to provide regular reporting, insights and strategic recommendations for content optimization.
• Manage the "pitch to publish" process for web stories, including interviewing subjects, drafting copy and building pages in WordPress.
• Lead the Wilson College social media intern team. This includes hiring the interns, establishing their work schedule, and assigning projects and ensuring their timely completion.

Other Responsibilities Other duties as assigned.

Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions. Preferred Qualifications

• At least 2 years of marketing/communications experience in a professional setting managing social media accounts as the primary method of constituent engagement.
• Experience working within a fast-paced environment.
• 2+ years of experience producing multimedia content, including videos and graphics.
• 2+ years of experience writing stories for web and/or print.
• Experience using a content management system such as WordPress.

Required License or Certification N/A Valid NC Driver's License required No Commercial Driver's License Required? No Recruitment Dates and Special Instructions, 4. * Do you have a bachelor's degree in a discipline related to the area of assignment; OR the equivalent combination of training and experience?

• Bachelor's degree in a discipline related to the area of assigment
• Equivalent combination of training and experience
• None of the above

Work Schedule Monday-Friday, 8 a.m.-5 p.m. Some nights and weekends. Flexible work arrangement available Job Location Raleigh, NC Department University Communications About the Department North Carolina State University was founded in 1887 with the purpose of creating economic, societal and intellectual prosperity for the people of North Carolina. Today NC State is the largest university in North Carolina, with more than 37,000 high-performing students, 9,000 preeminent faculty and staff and 260,000 alumni. NC State is a research-extensive university known for its leadership in science, technology, engineering and mathematics. We're also at the forefront of teaching and research in agriculture, business, design, education, humanities and social sciences, natural resources, textiles and veterinary medicine. NC State is consistently named as one of the best values in higher education, and many of our programs are ranked at the top of their respective disciplines. We take a great deal of pride in our collaborative, supportive and collegial team culture. All staff are provided opportunities for training and professional development, with an eye to personalized career growth. University Communications and Marketing is NC State's dedicated communications agency. Our team provides leadership, strategy, services and support to advance the NC State brand and help the university achieve its core mission. We work to promote local, national and worldwide visibility for the university and its students, faculty and staff. The office is committed to informing the public and the university community about NC State's innovative, diverse learning environment, its world-leading scholarship and research, and its unswerving dedication to improving lives by finding practical solutions to real-world problems. Marketing Communications is responsible for all central university marketing and communication initiatives. This unit works with high-level university offices to develop effective communications and marketing strategies and thoughtful collateral to support university efforts as well as many of the 12 colleges on campus. As a sub-unit of University Communications, the unit is responsible for working to empower the brand of NC State through superior photography, video, design, web development, social media and interactive media in a for-fee/charge-back environment. The Wilson College of Textiles is committed to the full range of textiles education, research, innovation and service. No other university can match our facilities, faculty talent, industry connections or the STEM-based rigor of our academic programs. For more than 120 years, we've been an essential component of the state and national economies. We support textiles - a multibillion-dollar global industry - and everything that depends on textile technology, including air filters, artificial heart valves and wearable electronics. From sustainable fashion to protective gear for first responders, we cover it all. Wolfpack Perks and Benefits As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone. What we offer, NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. Supplemental Questions Required fields are indicated with an asterisk (*). 1. * How did you learn of this opportunity? + NCSU Website + NCSU Executive Search Services + Monster.com + CareerBuilder.com + InsideHigherEd.com + Other Online Job Board + Carolina Job Finder / Employment Guide + Job / Career Fair + The Chronicle of Higher Education + HERC + Professional Journal + Print Advertisement (Newspaper / Periodical) + Professional Organization + Direct Contact from NCSU HR Representative / Recruiter + NCSU Employee Referral + Social Media (LinkedIn, Twitter, Facebook, Other)