Data Analyst

• Implement tracking and tagging for accurate campaign performance measurement.
• Analyze campaign performance data across channels.
• Maintain and update dashboards for timely reporting.
• Provide actionable insights and recommendations.

Conocimientos

Campaign analytics Google Tag Manager Google Analytics (GA4) Data visualization Communication skills Stakeholder management

Herramientas

Tableau Power BI Adobe Analytics Descripción del empleo Data Analyst, 1. Campaign Tagging

• Implement tracking and tagging in alignment with customer and brand guidelines to ensure accurate campaign performance measurement.
• Ensure proper data collection frameworks are in place to support reliable campaign performance reporting and analysis.
• Collaborate with campaign and web teams to validate tag implementation across digital channels.
• Troubleshoot and resolve tagging discrepancies to maintain data integrity.

2. Post-Campaign Analytics & Insights Reporting

• Analyze campaign performance data across channels including paid media, email, social, and digital.
• Break down campaign results by channel to identify performance drivers and areas of improvement.
• Generate clear, concise, and actionable insights reports for marketing and business stakeholders.
• Provide optimization recommendations based on performance trends and historical data analysis.
• Identify and document best practices for future campaign planning and execution.
• Collate and share campaign learnings in a structured and accessible format for internal teams.

3. Operational Reporting

• Track, monitor, and report on key operational KPIs on a regular cadence (weekly, monthly, quarterly).
• Maintain and update core dashboards and data workflows to ensure timely and accurate reporting.
• Develop tailored reports with specific data points for senior leadership and key stakeholder groups.
• Provide actionable insights and recommendations to stakeholders to drive improved business decision-making.
• Manage and refine data workflows to improve reporting efficiency and accuracy.

Indegene is seeking a skilled Data Analyst to work in Monterroso, Spain. The candidate will be responsible for implementing campaign tracking and analytics, ensuring accurate performance reporting across digital channels. The role demands strong analytical skills, particularly in campaign performance analysis and reporting.

Applicants should have 3-5+ years of experience in digital marketing analytics, proficiency in tools like Google Tag Manager and Google Analytics, and excellent communication skills to present insights effectively., * 3-5+ years in campaign analytics, digital marketing analytics, or a related field.

• Hands-on experience with Google Tag Manager or equivalent.
• Proficiency in Google Analytics and Adobe Analytics.
• Excellent written and verbal communication skills., * Experience: 3-5+ years in campaign analytics, digital marketing analytics, or a related field
• Campaign Tagging: Hands-on experience with Google Tag Manager, Adobe Launch, or similar tag management systems
• Analytics Platforms: Proficiency in Google Analytics (GA4), Adobe Analytics, or equivalent platforms
• Data Visualization: Experience with BI/dashboard tools such as Tableau, Power BI, Looker, or Google Data Studio
• Reporting & Insights: Strong ability to synthesize data into clear reports, presentations, and actionable recommendations
• Data Management: Familiarity with data pipelines, ETL processes, and workflow automation
• Communication: Excellent written and verbal communication skills; ability to present insights to non-technical audiences
• Stakeholder Management: Experience working with cross-functional teams and senior leadership stakeholders