Web Manager, Growth
Role details
Job location
Tech stack
Job description
- Develop web strategy and UX for intuitive user journeys.
- Manage the web stack and ensure data flows correctly into HubSpot.
- Track key metrics and report on performance using GA4 and HubSpot.
- Optimize site architecture for SEO and organic growth.
- Implement web personalization for tailored messaging.
Conocimientos
Growth Marketing Performance Marketing Web Operations Google Analytics 4 (GA4) SEO Optimization A/B Testing Cross-functional Leadership, CMS platforms (e.g., Contentful, Sanity) Google Tag Manager (GTM) A/B testing tools (VWO, Optimizely) Heatmapping software (Hotjar) Descripción del empleo
At Deliverect, our API-first platform is revolutionizing commerce by providing a connected suite of on and off-premise solutions. We empower both the food and retail industries to expand their revenue and simplify their operations, creating seamless experiences for businesses to sell anywhere and deliver everywhere. Join us in this exciting journey, where your contributions will directly impact how businesses connect with their customers in a rapidly evolving global market. Department Focus
The Marketing Department at Deliverect is a dynamic team of creative, data-driven, and results-oriented professionals dedicated to empowering businesses to deliver exceptional order experiences. By placing customers at the heart of our strategies and leveraging data to guide every decision, from campaign development to execution, we craft resonant marketing initiatives and continuously optimise our tactics. Collaboration is central to our approach, as we work seamlessly with other departments to align our efforts with overarching business goals. Your Impact
As the Growth Marketing Manager for Web & Conversion, you will be a key contributor to our digital footprint, transforming our website into a high-converting growth engine. You will bridge the gap between brand awareness and pipeline generation by partnering cross-functionally to create intuitive user journeys for different personas. Your work will directly impact our global go-to-market strategy by ensuring our most important sales asset-our website-is optimised for both organic growth and enterprise-level personalisation.
This is a full-time, hybrid role with a flexible work schedule, offering 3 days in our Ghent (Belgium), London, Dubai or Madrid office and 2 days from the comfort of your home. What you will do
- Drive Conversion Rate Optimisation: Build and execute a continuous A/B testing roadmap for high-traffic pages, launching experiments to improve pipeline generation.
- Develop Web Strategy and UX: Partner with Design and Product teams to architect intuitive user journeys that lead different personas to the right solutions.
- Manage the Web Stack & Data Flow: Oversee the "Web Stack" (CMS, Analytics, Heatmaps) to ensure data flows correctly into HubSpot, maintaining the technical health of our growth engine.
- Performance Monitoring & Reporting: Track and report on key metrics using GA4, Search Console, and HubSpot, collaborating cross-functionally to find the "why" behind the data.
- Optimise SEO and Organic Growth: Work with the Content team to ensure site architecture is optimised for search and high-intent keywords.
- Implement Web Personalisation: Deploy segment-based web experiences to provide tailored messaging for Enterprise vs. SMB visitors., At Deliverect, we're not just building a platform; we're redefining how restaurants and retailers connect with their customers globally. We're looking for agile, ambitious, and resourceful team members who are excited to tackle complex challenges, take calculated risks and contribute to innovative solutions that shape the future of commerce. What you'll gain by joining us Invest in Your Growth
We provide a dedicated learning budget to help you expand your skills and knowledge in this dynamic environment. Solve Meaningful Challenges
Contribute to tackling some of the most significant challenges in the global tech industry, directly impacting the way businesses operate worldwide. Drive Innovation
Immersed in a culture where innovation isn't just a buzzword - our weekly releases and new features ensure you're always working on cutting-edge solutions. Collaborate with a Global Team
Be part of a diverse, international team that values transparency, visibility, and a multitude of perspectives. Be Part of a Unicorn
Join a rapidly scaling SaaS unicorn at the forefront of the order management industry, where your contributions have significant impact. Enjoy Regionally Tailored Rewards
Our compensation and benefits packages are thoughtfully designed to reflect the unique needs of each market, ensuring you're supported with what matters most-right where you are. Our Commitment to Inclusion
Requirements
Deliverect is looking for a Growth Marketing Manager for Web & Conversion in Madrid. This full-time hybrid role involves driving conversion optimization and managing web strategy while collaborating with design and product teams. You will have a significant impact on the company's global go-to-market strategy. The ideal candidate has over 3 years of experience in B2B SaaS marketing and excels at data-driven decision-making. Join us to help reshape how businesses connect with their customers globally., * 3+ years of experience in Growth Marketing, Performance Marketing, or Web Operations.
- Hands-on experience with CMS platforms and Google Analytics 4.
- Proficient in A/B testing tools and heatmapping software.
- Excellent interpersonal skills to engage with diverse stakeholders., Degree in Marketing or equivalent experience, * 3+ years of experience in Growth Marketing, Performance Marketing, or Web Operations, specifically within the B2B SaaS space.
- A degree in Marketing or proven equivalent work experience.
- Hands-on experience with CMS platforms (e.g., Contentful, Sanity, or Dato) and a deep understanding of Google Analytics 4 (GA4) and Tag Manager (GTM).
- A proven ability to look beyond the numbers to identify actionable insights that drive business growth.
- Proven ability to lead cross-functional projects involving developers, copywriters, and designers using tools like Jira or Asana.
- Proficiency with A/B testing tools (VWO, Optimizely) and heatmapping software like Hotjar.
- Excellent interpersonal skills to engage clearly with diverse stakeholders and drive project goals.
- Basic knowledge of HTML, CSS, or JavaScript., 1. Fluency in English is required, with strong written and verbal communication skills being essential.
- Applicants must possess the legal right to work in the country where the role is based, as we are currently unable to provide financial assistance for relocation or travel.
About the company
Deliverect is in hyper-growth! As a global SaaS Soonicorn, our mission is to be the backbone of on-demand food, with over 50 million orders completed, operating in 11 countries and rising.
We simplify online order management to help restaurants, cloud kitchens and food chains around the world become faster, smarter and more connected, so they can serve even more delicious food to their customers.
With real-time insights they can manage inventory, track revenue growth, automatically update stock, adjust menus globally and spot new opportunities across platforms with ease.