Data Analyst
Role details
Job location
Tech stack
Job description
- Implement tracking and tagging for campaign performance measurement.
- Analyze campaign performance and generate actionable insights reports.
- Track and report on key operational KPIs and maintain dashboards.
Conocimientos
Campaign analytics Google Tag Manager Google Analytics (GA4) Data visualization Communication skills
Herramientas
Tableau Power BI Google Data Studio Descripción del empleo, * Campaign Tagging: Implement tracking and tagging to ensure accurate campaign performance measurement; ensure proper data collection frameworks; collaborate with campaign and web teams to validate tag implementation; troubleshoot tagging discrepancies.
- Post-Campaign Analytics & Insights Reporting: Analyze campaign performance across channels; break down results by channel; generate concise, actionable insights reports; provide optimization recommendations; identify best practices; collate and share learnings.
- Operational Reporting: Track and report on key operational KPIs on a weekly, monthly, and quarterly cadence; maintain and update dashboards and data workflows; develop tailored reports for senior leadership; provide actionable insights; refine data workflows to improve reporting efficiency.
Requirements
Qualified applicants should have 3-5 years of relevant experience and be proficient in tools like Google Tag Manager and Google Analytics (GA4). Indegene promotes a diverse and inclusive work environment, encouraging applicants from all backgrounds., * 3-5+ years in campaign analytics, digital marketing analytics, or related field.
- Experience with Google Tag Manager or similar tag management system.
- Proficiency in Google Analytics (GA4) or equivalent platform., * 3-5+ years in campaign analytics, digital marketing analytics, or a related field.
- Hands-on experience with Google Tag Manager, Adobe Launch, or a similar tag management system.
- Proficiency in Google Analytics (GA4), Adobe Analytics, or an equivalent platform.
- Experience with BI/dashboard tools such as Tableau, Power BI, Looker, or Google Data Studio.
- Strong ability to synthesize data into clear reports, presentations, and actionable recommendations.
- Familiarity with data pipelines, ETL processes, and workflow automation.
- Excellent written and verbal communication skills; ability to present insights to non-technical audiences.
- Experience working with cross-functional teams and senior leadership stakeholders.