Manager Digital Growth & Automation (gn) full-time/part-time (hybrid)

• You are responsible for building and continuously developing data-driven, automated growth and Next-Best-Action logics for our micro-customer portfolio, with a strong focus on the webshop. At the core is the question of which next action truly makes sense for our target group in a specific moment-derived from data, customer behavior, and model outputs along digital customer journeys, and effectively activated through the right mechanisms and touchpoints.
• You design and own Next-Best-Action use cases (cross- and up-sell) for the micro-customer portfolio, with a clear focus on the webshop, and translate webshop signals, purchase data, and model outputs into concrete, automated NBA logics (Next & Next-Next Best Action).
• You establish and manage A/B testing and personalization for NBA modules in the shop-from hypothesis definition and prioritization to analysis and scaling.
• You work closely with Data Engineers, Performance Marketing, and Development to ensure end-to-end information flows between the webshop, CRM, ERP, customer portal, and additional systems, and you drive the structural setup of the NBA topic from a webshop perspective (standards, decision logics, fallbacks, governance).
• You define KPIs, tracking concepts, and reports to measure the (webshop) NBA impact.
• You act as the business owner for automated growth mechanisms in the shop and ensure scalability across all markets., We stand for the compatibility of family and career! That's why we offer flexible working hours and family-friendly working time models. In addition, we rely on a balanced mix of on-site meetings and home office.

Do you have experience in Web analytics?, * You have a very strong data and analytical mindset (hypothesis building, KPI definition, uplift thinking, segmentation and decision logics).

• You have hands-on experience working with Data Scientists and Data Engineers.
• You bring experience in web analytics and experimentation.
• You have experience introducing, further developing, and optimizing data-driven solutions for business users.
• You confidently use and interpret ML model outputs without developing models yourself.
• You have HTML skills (e.g. for transactional emails triggered by webshop orders).
• You bring solid eCommerce experience with a focus on shopping touchpoints (PDP, cart, checkout) and conversion optimization.
• You work in a structured and self-driven way, with a clear business and scalability focus.
• You manage stakeholders confidently in cross-functional setups (Data, Development, Performance Marketing, UX, CRM).
• You have basic SQL skills for data exploration (independently navigating input data and ML outputs).

We are looking forward to your application and to applicants who enrich our diverse culture! Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified. This position can be full-time or part-time (min. 30h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models. Please talk to us about the flexibility you need during the application process.

Pulled from the full job description

• Flexible schedule

Als führender europäischer Mobilitätsdienstleister widmen wir uns effizienten Mobilitätslösungen zur Steuerung gewerblicher Fuhrparks. Zu unserem Portfolio gehören smarte Produkte und Dienstleistungen rund ums Tanken, alternative Antriebsarten, Mautabwicklung, Liquiditätsvorteile und innovative vernetzte Services.

In unserem Know-how steckt die geballte Kompetenz von mehr als 1.000 Mitarbeiterinnen und Mitarbeitern aus 13 Ländern. Der DKV Euro Service ist Teil der DKV MOBILITY SERVICES Group, die 2018 einen Umsatz von 8,6 Milliarden Euro erwirtschaftete.