Salesforce Marketing Cloud Implementation Manager

This organisation is a leading UK-based non-profit undergoing a significant CRM and marketing technology transformation. With a large supporter base and a strong focus on engagement and customer experience, the organisation is investing heavily in Salesforce Marketing Cloud to modernise its communications strategy and marketing operations. The Salesforce Marketing Cloud Implementation Manager will work closely with CRM, Data, Analytics, Project Management, and external Salesforce implementation teams to drive the successful rollout of a new marketing automation ecosystem and establish best-practice supporter journeys., * Serve as the Marketing Cloud subject matter expert throughout the implementation programme

• Lead email marketing strategy, supporter journey design, and channel best practices within Salesforce Marketing Cloud
• Partner with the implementation consultancy to design and deliver email journeys, automations, campaigns, templates, and governance frameworks
• Support pilot campaign launches, monitor performance, and drive optimisation activities
• Manage the migration of email and messaging activity from legacy platforms into Marketing Cloud
• Ensure deliverability, compliance, data quality, and customer experience are maintained during transition activities
• Help define new operating models, processes, governance structures, testing frameworks, approval workflows, and reporting standards
• Collaborate with Data, BI, and Analytics teams to develop supporter journey reporting frameworks and performance dashboards
• Lead Marketing Cloud adoption, user enablement, and training initiatives across the business
• Participate in Agile sprint planning, reviews, retrospectives, and backlog prioritisation activities
• Gather and document requirements, user stories, acceptance criteria, and roadmap priorities
• Manage relationships with implementation partners and key stakeholders across the organisation, * Salesforce Marketing Cloud
• Marketing Cloud Next
• CRM and customer/supporter journey reporting solutions

Other Platforms & Tools

• Dotdigital
• Mailgun
• Microsoft Outlook
• Social Sync
• Business Intelligence and Digital Analytics tools
• Agile project delivery frameworks

Key Areas of Expertise

• Email Marketing Automation
• Customer Journey Design
• Segmentation & Personalisation
• Deliverability Management
• Campaign Optimisation & A/B Testing
• Reporting & Analytics
• Change Management & User Adoption

• Proven experience delivering successful email marketing programmes
• Strong understanding of email marketing best practices including deliverability, segmentation, personalisation, and automation
• Experience implementing, managing, or optimising Salesforce Marketing Cloud or similar marketing automation platforms
• Strong analytical and reporting capabilities with a data-driven approach to campaign optimisation
• Experience with A/B testing and performance improvement strategies
• Excellent stakeholder management and communication skills
• Strong organisational skills and attention to detail
• Proactive, solution-focused, and results-driven approach

• Circa £47,000 per annum
• Full-time, 12-Month Fixed-Term Contract
• 29 days annual leave plus public holidays
• Additional long-service leave entitlement
• Option to purchase additional annual leave
• Private Medical Insurance
• Health Cash Plan
• Life Insurance and Income Protection
• Employee Assistance Programme
• Enhanced Company Sick Pay
• Competitive pension contribution scheme
• Cycle to Work Scheme
• Enhanced family-friendly policies
• Learning and development programmes
• Electric Vehicle Salary Sacrifice Scheme