CRO Specialist / Ecommerce Digital Analyst

CRO Specialist / Ecommerce Digital Analyst About the role We are looking for a CRO Specialist / Ecommerce Digital Analyst to join a growing Ecommerce team within an international digital environment. In this role, you will lead the digital analytics of the Ecommerce sales channel , extracting business metrics , identifying opportunities, prioritising initiatives, and turning data insights into actions that improve conversion , revenue , and average ticket value . You will work at the intersection of Digital Analytics , Ecommerce , CRO , UX/UI , Product , and Business , taking ownership of the full data-driven optimization process : from configuring tracking and metrics in GA4 and GTM , to analysing funnel performance , proposing improvements, validating hypotheses through A/B testing , and presenting results to business stakeholders . This is a highly transversal role within the Commercial Ecommerce team , reporting to the Head of Ecommerce and collaborating closely with Digital Product , Development , Analytics , UX/UI , Marketing , and Revenue Management teams. If you enjoy working with Ecommerce funnels , GA4 , Google Tag Manager , BigQuery , Power BI , A/B testing , heatmaps , user recordings , and business-oriented decision-making , this could be a great fit. What you'll do Define and implement a Data Ecommerce plan aligned with the overall Ecommerce strategy Lead the digital analytics of the Ecommerce sales channel , identifying business opportunities across booking , post-booking , and conversion funnels Define tracking and measurement requirements for frontend metrics in GA4 and backend data in Azure , working closely with the Development team Configure data in GA4 and BigQuery for later visualization and analysis in tools such as Power BI , Excel , and Microsoft Office Work hands-on with Google Tag Manager to configure tags , events , and tracking needs Review and define datalayer requirements together with the Development team Analyse funnel conversion , user behaviour , revenue impact , and average ticket value to detect improvement opportunities Propose CRO actions with high business impact based on insights from Analytics , UX/UI , heatmaps , session recordings , and Ecommerce performance data Detail business and technical requirements for CRO initiatives and present them to the Digital Product Owner Prioritise the CRO backlog in 15-day sprints , defining which initiatives should be tackled first and why Propose, measure, and validate hypotheses through A/B testing Quantify the impact of CRO actions once delivered by the Digital / Development team Prepare and present weekly Ecommerce results to the Commercial team and monthly performance updates to Management Define reporting templates , business arguments , and clear storytelling around Ecommerce performance Benchmark new business ideas and quantify opportunities to support development prioritisation Use

tools such as GA4 , GTM , BigQuery , Power BI , Excel , Azure , and QuantumMetric to support data-driven decisions Must Have Experience in CRO , Digital Analytics , Ecommerce Analytics , Product Analytics , Web Analytics , or similar roles Strong background in Ecommerce B2C environments Hands-on experience with Google Analytics / GA4 Hands-on experience with Google Tag Manager Experience analysing Ecommerce funnels , conversion flows , checkout / booking screens , and user behaviour Ability to configure metrics , events , tags , and tracking requirements Experience working with datalayers and defining tracking requirements with Development