Senior CRM Analyst

As a Senior CRM Analyst, you will lead CRM analytics to drive data-led marketing strategy, optimise campaigns, and deliver actionable customer insights for commercial impact.

Specifically, you can expect to be involved in the following:

• Lead CRM analytics to support data-driven marketing strategies and campaign optimization
• Act as a subject matter expert on campaign measurement and customer analytics
• Partner with marketing stakeholders to design, execute, and evaluate campaigns
• Deliver insights through clear data storytelling and visualization
• Contribute to CRM and marketing planning using customer and campaign analysis
• Identify opportunities to improve customer engagement and maximise ROI
• Promote best practice across analytics and introduce new tools, techniques, and approaches
• Support and mentor colleagues, fostering a culture of continuous improvement

The successful Senior CRM Analyst will have the following skills and experience:

• Strong commercial experience using SQL with large-scale datasets
• End-to-end analytics project delivery, from requirements gathering to implementation
• Deep understanding of B2C CRM, including customer journeys and targeting strategies
• Ability to translate complex data into clear, actionable insights for non-technical stakeholders
• Confident stakeholder management and prioritisation skills
• Experience working collaboratively within cross-functional teams
• Exposure to data visualisation tools such as Power BI is beneficial
• Familiarity with campaign platforms such as Salesforce Marketing Cloud is advantageous

They are a well-established, customer-centric business with a strong digital presence and a focus on delivering exceptional customer experiences. Data sits at the core of their marketing strategy, and they continue to invest in analytics capabilities to deepen customer understanding. The environment is collaborative, with close alignment between data, marketing, and commercial teams. They promote continuous learning, innovation, and knowledge sharing.