Analyst, Shopper Insights

You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.

How you will contribute

You will:

• Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
• Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level
• Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
• Generate behavior changing insight and identify effective levers of engagement
• Continuously optimize business through data, tracking, learning
• Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams

A desire to drive your future and accelerate your career with experience and knowledge in:

• Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
• High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)
• In-depth knowledge in analyzing and creating visualizations of large amounts of data
• Experience in presenting to retailer teams, and in negotiation planning/joint business planning
• Strong knowledge and usage of market segmentation models
• Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
• Able to partner well with marketing, sales and external agencies

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
• High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)
• In-depth knowledge in analyzing and creating visualizations of large amounts of data

The base salary range for this position is $86,900 to $119,515; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country., Mondelēz International empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. We are one of the largest snack companies in the world with global net revenues of approximately $36 billion in 2023. We hold the #1 global position in biscuits (cookies and crackers) and #2 in chocolate, while we're growing rapidly in baked snacks. We also make and sell gum & candy as well as various cheese & grocery and powdered beverage products in certain markets. We have operations in more than 80 countries and employ approximately 91,000 diverse and talented employees in our factories, offices, research & development facilities and distribution activities around the world.