UX/UI Designer

We are seeking a UX/UI Designer to support a short-term, project-based engagement focused on redesigning and enhancing an existing website for a solar and HVAC company that serves both commercial and residential clients. This individual will play a key role in improving the site's visual design, user experience, and overall performance to better reflect the company's evolving brand, communicate expanded service offerings, and drive customer engagement and conversions. This role will work within an existing WordPress environment, making strategic updates and enhancements rather than building a site from scratch. Strong experience designing within construction, solar, HVAC, or similar service-based industries is required.

Day-to-Day Responsibilities-->

Conduct a full UX audit of the current website to identify usability issues, gaps in messaging, and opportunities to improve conversions and engagement

Redesign and enhance site layout, navigation, and content structure to create a more intuitive and visually appealing experience

Collaborate with internal stakeholders to align on branding, messaging, and user experience goals

Create wireframes, mockups, and prototypes to visualize improved user flows and layouts

Improve overall site performance by optimizing user journeys, interaction design, and page structure

Design and implement new UI components within the existing WordPress site while maintaining brand consistency

Refine content presentation and messaging to more effectively communicate services and support business growth

Ensure the website is responsive, mobile-friendly, and accessible across all devices

Partner closely with developers or work within WordPress tools to implement design updates

Analyze user behavior and feedback to continuously improve the user experience and site effectiveness

Iterate on design solutions based on feedback, testing, and performance insights to increase conversions

5+ years of UX/UI design experience with a strong portfolio of website redesign work

Proven experience designing for construction, solar, HVAC, or similar service-based industries

4+ years of professional experience optimizing and enhancing existing websites within WordPress environments

Proficiency in Figma, Adobe XD, Sketch, or similar design tools

Strong understanding of UX principles, user flows, and information architecture

Experience improving website performance, user experience, and conversion rates

Hands-on experience with CRO strategies, A/B testing, and data-driven design improvements

Working knowledge of HTML/CSS and front-end principles

Understanding of SEO best practices and how UX/UI impacts search performance

Strong communication skills and ability to collaborate with stakeholders and developers

Able to work in PST time zone

Nice to Have Skills & Experience

Solar, energy or HVAC specific experience

Hybrid availability in one of their LA Offices

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.