Senior Manager, Competitive Intelligence

What you'll do... Senior Manager, Competitive Intelligence Walmart Connect - Marketing Strategy About the Team The Marketing Strategy function exists to bring a holistic, portfolio-level perspective to Walmart Connect Marketing, helping leadership evaluate tradeoffs, align investments, and make better decisions across the full marketing portfolio. The team operates as a consultative partner to Marketing leadership, synthesizing market signals, competitive insights, and performance data into clear points of view that guide investment and strategic planning. Marketing Strategy does not execute campaigns. Instead, the team shapes decisions by delivering structured insights, executive narratives, and strategic recommendations that connect marketing investments to business outcomes. Role Overview Walmart Connect is seeking a Senior Manager, Competitive Intelligence to build and lead a centralized Voice-of-Market and competitive intelligence capability within the Marketing Strategy team. This role will help leadership understand how Walmart Connect is positioned relative to competitors across retail media networks and media technology platforms and translate those insights into clear strategic recommendations for marketing leadership. The Senior Manager will analyze third-party research, advertiser perception data, and competitive signals to craft executive-level narratives about the evolving retail media landscape and how competitors market their advertising products to advertisers. This role will play a key part in helping leaders identify opportunities, anticipate competitive moves, and make informed marketing investment decisions. Key Responsibilities Competitive Intelligence & Market Analysis

• Analyze the retail media and media technology landscape to understand Walmart Connect's position relative to competitors.
• Combine insights from third-party research, industry reports, analyst coverage, and advertiser feedback to identify emerging trends, threats, and opportunities.
• Monitor how competitors position, package, and market their advertising products to advertisers.
• Identify patterns in competitor messaging, product launches, and go-to-market strategies.

Voice-of-Market & Advertiser Sentiment

• Lead the centralized Voice-of-Market capability within Marketing Strategy, including advertiser perception measurement and sentiment tracking.
• Oversee research for metrics including:
• Must Buy Status
• Net Promoter Score (NPS)
• Customer Satisfaction (CSAT / AdSat)
• Partner with research vendors and internal teams to ensure methodology rigor and consistent measurement.
• Expand measurement across all Walmart advertiser segments.

Executive Narratives & Strategic Recommendations

• Synthesize competitive intelligence, advertiser sentiment data, and performance insights into clear executive-level narratives.
• Translate complex research and market signals into structured insights and actionable recommendations for leadership.
• Develop point-of-view perspectives on competitive positioning and marketing strategy implications.
• Provide insight-driven guidance on where marketing should invest, differentiate, or adjust strategy.

Strategic Planning & Reporting Rhythms

• Integrate insights into executive planning rhythms, including quarterly business reviews and leadership updates.
• Establish a standardized reporting cadence for market and sentiment insights across the organization.
• Ensure leadership has a consistent view of market perception, satisfaction, advocacy, and competitive position.

Cross-Functional Partnership

• Partner closely with teams across:
• Marketing
• Product & Analytics
• Media Insights
• Provide strategic guidance while enabling functional teams to act on insights.

What Success Looks Like

• Leadership has a clear, consistent understanding of Walmart Connect's competitive position in the retail media ecosystem.
• Advertiser perception and satisfaction metrics are centralized, standardized, and integrated into leadership decision-making.
• Competitive insights are translated into clear strategic recommendations that shape marketing priorities and investment decisions.
• The organization has a trusted, single source of truth for market sentiment and competitive intelligence.

• 6-8+ years of experience in competitive intelligence, strategy, market research, consulting, or marketing strategy
• Experience analyzing media, advertising technology, or digital marketing ecosystems
• Strong ability to synthesize multiple sources of data into strategic insights and narratives
• Experience presenting complex insights to senior leadership or executive audiences
• Strong analytical, storytelling, and strategic thinking skills, Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years' experience in data analysis, data science, statistics, or related field. Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years' experience in data analysis, data science, statistics, or related field. Option 3: 6 years' experience in data analysis, data science, statistics, or related field. 1 year's supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00 San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - Stock, Discount Card

Get 10% off

Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.

Live Better U

100% covered

Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.

Walmart Academy

Grow your skills

Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.

Financial perks

Enjoy 401(k) matching and stock purchase plans.

Paid time off

Take a break as needed for vacation, sick leave, holidays, parental leave, and more

Comprehensive health benefits

Medical, dental, vision, and wellness programs for you and your family

Wellbeing programs

Access mental health resources and assistance programs for life's challenges

Career growth opportunities

Training, leadership programs, and clear paths to advance.

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Life at Walmart

Imagine a workplace surrounded by innovation. At Walmart's new Home Office in Bentonville, Arkansas, we're redefining what it means to work at a global leader.

Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.

With amenities like on-site childcare at our Little Squiggles Children's Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we're creating a space where work-life balance isn't just a goal-it's a reality. Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.

Whether you're exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you'll experience the perfect blend of small-town charm and big-city amenities.

Join us at Walmart and grow your career alongside a community that feels like home.

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