Paid Social Specialist

The Paid Social Specialist plays a key role in driving client acquisition and revenue growth through the management, optimization, and analysis of paid social marketing. In this role, you'll manage campaigns across multiple platforms, evaluate performance, test new ideas, and help shape strategies that drive measurable business results.

Success in this role requires a balance of analytical thinking, creative problem-solving, and collaboration. You'll use performance insights to inform decision-making, partner with creative teams to maximize marketing effectiveness, and communicate recommendations and key learnings to stakeholders across the organization., * Manage and optimize paid social campaigns across platforms including Meta, TikTok, Reddit, Snapchat, and Pinterest

• Monitor and adjust budgets, bidding strategies, audience segmentation, and campaign structures to improve performance
• Track key performance metrics including CPL, CPA, ROAS, CTR, and conversion rates
• Implement real-time optimizations to maximize efficiency and growth outcomes

Performance Analysis & Reporting

• Analyze paid media performance data to identify trends, opportunities, and optimization recommendations
• Utilize tools such as Google Analytics (GA4), Meta Ads Manager, Milan's Media Mix Model (MMM), and channel-native reporting platforms
• Translate complex performance data into clear, actionable insights for leadership and stakeholders
• Develop reports that support strategic decision-making and campaign planning

Testing & Innovation

• Contribute to testing roadmaps across audiences, bidding strategies, creative formats, and campaign structures
• Evaluate new platform features, automation capabilities, and emerging advertising opportunities
• Document test results and share learnings to support continuous improvement and scalability

Creative & Cross-Functional Collaboration

• Partner with creative and influencer teams to ensure paid assets are properly planned, trafficked, and launched
• Provide performance-based insights that help inform creative strategy and asset development
• Collaborate with marketing, analytics, and growth teams to align campaigns with broader business objectives
• Connect campaign results to actionable recommendations that improve future performance

We're looking for a Paid Social Specialist who thrives in a fast-paced environment, takes ownership, and is passionate about driving growth through paid social marketing. This role is ideal for someone who enjoys being hands-on in campaign execution while using data, testing, and optimization to improve performance and maximize ROI. You'll work closely with creative, influencer, analytics, and marketing teams to identify opportunities, scale successful strategies, and continuously improve campaign effectiveness., * 3+ years of experience in marketing, digital media, or a related field

• 2+ years of hands-on paid social experience
• Strong experience with paid social platforms, including Meta, TikTok, and Reddit
• Familiarity with platforms such as Snapchat, Pinterest, Google Ads, Search Ads 360 (SA360), and Google Analytics is preferred
• Experience managing lead generation campaigns is a plus
• A curious, analytical mindset with the ability to turn data into actionable insights
• Confidence communicating campaign performance, recommendations, and learnings to stakeholders and leadership
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent professional experience

What Sets You Apart

• You have experience working within an agency environment or a large-scale in-house performance marketing program
• You enjoy digging into data to uncover insights and opportunities
• You can confidently tell the story behind the numbers and communicate recommendations clearly
• You balance analytical rigor with creativity and strategic thinking
• You're naturally curious and eager to test, learn, and improve
• You take ownership and proactively seek solutions

Pulled from the full job description

• 401(k)
• Health insurance
• 401(k) matching
• Vision insurance
• Dental insurance
• Life insurance
• Unlimited paid time off, Why You'll Love Working Here
• Be part of a fast-growing, nationally recognized brand
• Work on high-impact campaigns that directly influence business growth
• Collaborate with talented teams across marketing, analytics, creative, and influencer channels
• Join a culture that values innovation, learning, and data-driven decision-making
• Opportunities for professional growth and career development

Benefits

• Medical, dental, vision, disability and life insurance within 30 days
• Unlimited PTO - work with your manager and take time as needed
• 6 Paid holidays
• $50 cellphone stipend paid out monthly
• 401k retirement plan with vested 4% employer match after 90 days
• Career advancement opportunities + Culture/environment
• Employees and their spouse or legal partner receive free laser hair removal services

At Milan Laser Hair Removal, we're not just transforming skin-we're transforming confidence. As the nation's largest laser hair removal provider, we're built on a culture of excellence, innovation, and delivering a world-class experience for both our clients and our team.