App Attribution & Growth Specialist

consistent data across: MMP (ideally AppsFlyer) Ad Networks (Meta, TikTok, Google, ASA, programmatic, etc.) Data Warehouse (BigQuery / Databricks) Product & analytics layer (e.g. Firebase) Design and validate postbacks (S2S), event mappings, attribution logic & windows Work on Web2App flows: capture parameters on landing pages, stitch into app attribution Configure and maintain deep linking / OneLink setups: parameter passing, click_id logic, deferred deep linking Collaborate with UA, Product, and Engineering: validate SDK implementations, ensure events are triggered correctly, raise and propose fixes when something breaks Work with subscription & monetization data: integrate RevenueCat / Adapty, handle webhook / S2S flows into the warehouse Support UA Managers by ensuring data reliability and correct implementation of campaign signals (events, revenue) Requirements Strong UA Background 5+ years of paid UA for mobile apps Deep knowledge of Google App Campaigns (UAC), Apple Ads, Meta

Ads, TikTok Ads, AppLovin, Unity Ads, Moloco, Liftoff, Mintegral, Pinterest Ads, affiliate campaigns Attribution & Measurement Expertise Strong experience with MMPs (ideally AppsFlyer) Solid understanding of SKAN & probabilistic attribution, CTA vs VTA, incrementality & attribution trade-offs Know difference between IDFA and IDFV Technical & Debugging Skills Comfortable debugging missing installs, broken postbacks, data inconsistencies Validate data in BigQuery or similar, trace attribution issues across systems, understand identifiers flow SQL & Data Skills (Must-have) Solid SQL skills (BigQuery / Databricks or similar) Data & Cloud Experience with Google Cloud Platform: BigQuery, Cloud Functions, Firestore / Cloud Storage Comfortable with separate datasets (App & Web2App) and their connections Experience with other environments like Databricks is a plus Payments, Subscriptions & Flows Understand A2A, W2A, A2W, W2W flows and where payment happens Know role of RevenueCat / Adapty, Stripe, Superwall Map user identifiers across platforms, impact of attribution in flows, common break points Product Analytics Experience with Amplitude, event tracking & data quality Fluent English Clear communication with UA, MarTech, and Data teams Big Plus Experience with Stripe webhooks, codebases, Xcode or Android Studio, own apps, cursor, Claude Code, ASO, organic uplift, CTV exposure You'll Probably Enjoy This Role If… Understand why MMP events misbehave for tROAS campaigns Dealt with quirks of UAC on iOS Comfortable reading SDK docs, speaking with developers to change event triggers Investigated data mismatches and attribution issues Mindset Doer, self-driven, embraces tutorials, forums, deep dives, AI tools Doesn't trust data blindly, enjoys debugging, loves understanding systems Explores repos, understands SDK, proposes fixes Benefits Work on a portfolio of apps, not just one Bridge between UA and Tech (MarTech layer) Own and shape measurement &

attribution foundations Team that checks raw data, questions attribution, cares deeply about work Growth and career development: flexible career path, internal training, annual budget for external learning Work-life balance: flexible schedule, flextime, full remote or Barcelona office, 7-hour Fridays, 35-hour July/August Competitive salary, full-time permanent contract, top-tier private health insurance (including dental and psychological services) 25 days vacation plus birthday off, flexible vacation

App Attribution & Growth Specialist We're looking for an App Attribution & Growth Specialist - someone who has spent years in mobile UA and, at some point, got pulled into the messy side of things: tracking that didn't match, attribution that didn't make sense, data pipelines that broke at the worst possible time. Instead of ignoring it, you leaned in. You've debugged installs at 2am, questioned MMP logic, checked raw tables in BigQuery, and thought there has to be a better way to do this. Now you're looking for something different. Not just running campaigns. Not just fixing things alone. You're looking for a place where you can work on a portfolio of apps, go deeper into how growth actually works under the hood, and be surrounded by people who are as curious and stubborn as you are. What You'll Do Own and improve app attribution & tracking architecture Debug issues across the full funnel: click * install * event * revenue Click * Install * Event * Revenue Ensure clean and