Test - Brand

Responsible for developing and executing the annual loyalty and promotional strategy to deliver sales growth, profitability, and customer engagement objectives. This role leads the CHOICE Rewards program and drives dataled decisioning, testandlearn innovation, and crossfunctional execution to maximize customer lifetime value and ROI., Loyalty & Customer Strategy

• Own the development and execution of the annual loyalty program strategy to deliver sales, profitability, and customer KPI targets.
• Lead the CHOICE Rewards program and shape the future loyalty marketing roadmap in alignment with corporate, customer, and brand strategies.
• Serve as an enterprise advocate for customer loyalty, embedding loyalty thinking across merchandising, marketing, finance, and retail operations.
• Drive leadingedge customer relationship marketing strategies that increase customer engagement, retention, and lifetime value.

Promotional & Investment Strategy

• Evaluate, analyze, and recommend promotional and investment strategies that improve loyalty program profitability while delivering topline and customer performance goals.
• Build and lead the annual promotional strategy and calendar, ensuring balance between brand impact, merchandising priorities, and financial expectations.
• Direct the execution of both mass and highly targeted promotions, ensuring flawless implementation and strong inmarket performance.
• Lead forecasting, modeling, and financial planning for promotions in partnership with Finance to predict spend, ROI, and customer response.

Analytics, Insights & TestandLearn Innovation

• Lead indepth analysis of loyalty, customer, and promotional performance metrics, including redemption behavior, engagement trends, incremental lift, and ROI.
• Translate insights into actionable recommendations that optimize program design, offers, and investment levels.
• Design and champion a disciplined testandlearn approach, piloting innovative instore and promotional programming to unlock new customer and sales opportunities.
• Apply learnings from testing to continuously refine loyalty tactics, promotional mechanics, and customer segmentation strategies.

Execution & CrossFunctional Leadership

• Execute customer campaigns endtoend, including briefing, concept development, creative review and approval, launch management, and postcampaign evaluation.
• Collaborate with marketing and merchandising partners to assess campaign effectiveness and refine future approaches based on learnings and loyalty best practices.
• Partner closely with retail operations to ensure efficient, scalable execution of loyalty initiatives at the store level.
• Establish strong working relationships with divisional, portfolio, and merchandising leadership to align loyalty strategies with storelevel growth objectives.

Financial & Budget Management

• Own and manage the Merch Promo budget, ensuring disciplined spend and strong returns.
• Analyze redemption patterns and customer trends to model and forecast program costs and budget requirements.
• Provide ongoing monitoring of inmarket performance and adjust plans dynamically based on results.
• Balance budget targets while maintaining customer value, brand integrity, and merchandising priorities.

Vendor & Program Management

• Oversee thirdparty vendors supporting loyalty and promotional programs, managing scope, deliverables, and performance.
• Build strong partner relationships to ensure loyalty initiatives consistently meet or exceed program objectives.
• Work on complex business problems requiring analytical rigor, strategic thinking, and crossfunctional coordination.
• Perform additional loyaltyrelated responsibilities as assigned by the Director.

• Strategic Agility - ability to structure ambiguous problems, connect disparate insights, and anticipate implications.
• Business Acumen - deep understanding of financial, operational, and retail dynamics.
• Problem Solving - analytical rigor, structured thinking, scenario evaluation, and sound judgment.
• Presentation & Storytelling - ability to simplify complexity and convey insights with clarity and influence.
• Customer Focus - grounding strategic decisions in customer needs and behaviors.
• Drive for Results - bias toward action, ownership, and measurable impact.