Digital Business Analyst

At Winning Consulting, we are looking for a Senior Digital Business Analyst to join a strategic project for a leading client in the industrial sector. You will act as the analytics partner for digital and business teams, transforming performance data into clear insights, actionable recommendations and measurable improvements. Location: Madrid Working model: Hybrid, 2 days per week on-site Responsibilities - Analyse digital performance across channels, identifying insights, trends and improvement opportunities. - Prepare regular performance readouts, linking digital KPIs to business outcomes such as acquisition, conversion, retention and customer engagement. - Detect anomalies or changes in performance early, driving hypothesis-led analysis and root cause investigations. - Ensure data reliability through KPI validation, cross-checks, data consistency reviews and issue resolution with relevant stakeholders. - Support CRO and digital experience initiatives by providing data-driven recommendations. - Improve dashboards, reporting standards, measurement frameworks and documentation. - Work closely with digital, product, marketing, data and business teams to support decision-making and continuous improvement. Requirements - 5+ years of experience in digital analytics, digital business analysis or similar roles. - Strong hands-on experience with GA4 and Power BI. - Solid knowledge of SQL and Excel for data extraction, validation and analysis. - Ability to translate data into clear business recommendations and executive-level insights. - Experience working with digital KPIs, funnels, conversion analysis and performance reporting. - Strong stakeholder management and communication skills. - Fluent English and Spanish. About Winning Consulting At Winning Consulting, we support our clients through consulting, training, recruitment and research. We apply scientific thinking and proven methodologies to create sustainable value. More info: www.winning-consulting.com