Data Insights Consultant

Wpp (vml Map)
yesterday

Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Working hours
Regular working hours
Languages
English
Experience level
Senior

Job location

Tech stack

A/B testing
Artificial Intelligence
Business Analytics Applications
Data analysis
Google BigQuery
Code Review
Data Transmissions
Data Infrastructure
Data Security
Data Structures
Data Systems
Data Warehousing
Software Debugging
Github
Machine Learning
Performance Tuning
Salesforce
Freeform SQL
Adobe Campaign
Snowflake
Build Management
Adobe
Data Analytics
Databricks

Job description

We're looking for a Senior Data Insights Consultant to join our growing Technology and Data team. You will be a key leader helping clients make data-driven decisions to enhance their digital communication on an enterprise scale, designing, enabling and delivering complex data solutions and integrations for various campaign platforms., * Architect, build and deliver value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimise large-scale communication strategies.

  • Perform advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making.
  • Design and run test-and-learn programmes (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimise communication performance.
  • Partner with senior stakeholders to define strategic business questions and translate them into robust analytical frameworks and data roadmaps.
  • Support or lead the data-stream on complex, large-scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact.
  • Drive ongoing proactive client ideation-identifying new opportunities, use cases, and data-driven initiatives that help clients grow their business.
  • Help drive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value.
  • Provide answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce.
  • Mentor, review, and advise less senior team members-elevating quality, fostering technical excellence, and supporting their professional growth.
  • Collaborate with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service clients coherently.

Team Environment

You will work with a hands-on team of Data Insights Consultants, Data Scientists and Data Engineers who are passionate about unlocking insights from data through analytics and applying those insights to 1:1 data-driven communication and CRM. The environment is cross-disciplinary, collaborating closely with enthusiastic experts from Strategy or Creative backgrounds.

Requirements

What you bring to the table:

A strong consultancy mindset, resilience, curiosity and an eager-to-learn attitude. Strong business acumen and the ability to anticipate client needs. Technical credibility to act as the primary data and insights advisor for senior client leadership.

Technical Skills

  • Minimum of 5 years in a consultant/business liaison role related to data, BI, analytics or reporting solutions.
  • Design, build and optimise modern analytics solutions that are scalable, maintainable and production-ready.
  • Write, debug and optimise complex SQL queries for clarity and efficiency.
  • Design and build scalable dimensional data models from raw source systems with governance standards ensuring data accuracy, consistency and security.
  • Develop and manage DBT transformations using layered architecture, with testing and documentation best practices.
  • Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimisation and secure data access (RLS).
  • Collaborate using GitHub, following structured branching, pull request and code review workflows.
  • Strong interest in AI and agentic frameworks, machine learning principles, conversational analytics and predictive insights.
  • Comfortable working in modern cloud data environments such as Snowflake, BigQuery, Databricks or Fabric.
  • Understanding of data structures and reporting capabilities within major marketing and martech platforms such as Adobe Campaign/AJO and Salesforce Marketing Cloud.

Interpersonal Skills

  • Technical stakeholder management and influence - build trust and act as a strategic partner to senior-level clients and internal leaders.
  • Exceptional written and verbal communication in English, storytelling ability and clear narrative for both technical and senior business audiences.
  • Consultative and solutions-oriented mindset - assess complex business challenges, ask probing questions and propose robust, data-driven solutions.
  • Leadership and mentorship - coach, inspire and foster a culture of technical excellence and continuous learning.
  • Autonomy and critical thinking - self-starter who identifies issues and opportunities, takes initiative and implements corrective actions.

Apply for this position