Product Manager/ Product Owner (Linear TV)
Role details
Job location
Tech stack
Job description
We are seeking a highly specialized Technical Product Owner / Senior Business Analyst to drive the development, configuration, and implementation of our enterprise Linear TV Advertising platforms. In this role, you will not operate campaigns or manage ad sales. Instead, you will act as the system architect and product builder who translates complex linear ad sales, ad ops, and planning workflows into scalable software solutions. You will bridge the gap between media business operations and engineering teams to build, customize, or implement mission-critical systems. Core Responsibilities Product Ownership & BA Lifecycle: Lead the end-to-end product lifecycle, requirement gathering, and system analysis for linear TV ad tech applications (Order Management, Traffic, Billing, Inventory Management). System Implementation: Drive configuration, integration, and deployment of complex Linear Ad Tech vendor platforms or custom internal software layers. Workflow Translation: Translate complex linear TV workflows-including Upfront/Scatter sales, rate card management, proposal creation, log orchestration, and makegoods-into technical user stories and system specifications. Integration & Architecture: Partner with engineering and architecture teams to ensure seamless data flow between front-end ad sales planning tools, CRM platforms, and downstream Traffic & Billing (T&B) or Master Control systems. SME Collaboration: Act as the technical Subject Matter Expert (SME) for linear advertising workflows, guiding both IT delivery teams and business stakeholders through system migrations and upgrades. Required Experience & Background You must fit into at least one of the following three hiring archetypes:
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Ad Tech Vendor Alumni: Product Managers, Product Owners, or Systems BAs from leading linear ad tech software providers.
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Media House Systems Builders: Tech professionals from major media networks. who explicitly built, customized, or owned proprietary linear ad tech platforms and internal tools.
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IT Consultancies / Integrators: Technical Consultants or Enterprise BAs from companies who spent years dedicated to the Media vertical implementing enterprise linear ad sales/ops software.
Requirements
Linear TV Domain Mastery (Non-Negotiable): Deep structural understanding of Linear TV advertising models (Broadcast, Cable, Satellite, Local/Spot TV). Key Workflow Knowledge: Proven experience building or implementing systems that handle: o Traffic & Billing (T&B) and Order Management Systems (OMS) o Inventory Management, Yield Optimization, and Stewardship o EDI (Electronic Data Interchange) parsing, Log Verification, and As-Run log processing Technical Protocols: Familiarity with linear broadcast and addressable standards (e.g., SCTE-35, SCTE-130) and API-driven system integrations. Agile Product Delivery: Mastery of writing technical requirements, managing product backlogs in Jira/Azure DevOps, and defining precise acceptance criteria.