Director Omnichannel Platform

Director, Omnichannel PlatformsLocation: Barcelona, SpainRelocation Support: YesSalary Range: €84,****** - €156,*As Director, Omnichannel Platforms, you will enable and manage digital trust platform solutions across international, regional, and country levels, supporting commercial, medical, and value-and-access activities.The role works closely with Data, Analytics, AI & Data Science, Commercial Launch Strategy, Medical, Value & Access, and other key partners to scale impactful marketing platform solutions across the commercial value chain.Key ResponsibilitiesLead the implementation of omnichannel platform governance, integrations, operations, resource prioritization, budget planning, and work planning (including events management, webinars, and social media listening and publishing).Drive excellence in the definition, execution, and operations of orchestrated digital platform solutions that support customer engagement.Monitor the efficiency of digital marketing platforms and measure their impact on business operations and decision-making processes.Gather business requirements, vision, and strategies from business process owners across CLS, Medical, Value & Access, IRC, and S&G, and translate them into tactical execution across the digital marketing ecosystem.Contribute to defining the DAP strategy and shaping omnichannel platform objectives and tactics.Partner with country teams to tailor the orchestration of digital marketing platforms to local needs while preserving standardization needed for scale and speed.Partner with Data, Analytics, AI & Data Science, and other commercial teams to identify key opportunities and challenges and deliver meaningful business impact.Lead the implementation, governance, and scaling of centralized multi-tenant marketing platforms for IRC.Collaborate with ethics, legal, and compliance teams to apply governance, reduce risk, and enable appropriate use of platforms for compliant procurement, data protection, and data use, while maximizing automation and integration across the technology, data, and analytics ecosystems.Plan and manage budget, resources, timelines, solution lifecycles, and change management activities.Stay informed about emerging thinking and leading practices in marketing platforms across the industry.Minimum RequirementsGraduate degree (ideally MSc/PhD) in a quantitative field such as IT, Marketing Analytics, AI, Data Science, Bioinformatics, Engineering, Mathematics, or Statistics.10+ years of experience in technology, data, analytics, IT, or a related field.5+ years of experience in marketing infrastructure, pharmaceutical, biotech, healthcare, or consumer environments, with a strong understanding of analytics and pharma data sets and use cases.Strong understanding of the end-to-end pharma value chain commercialization process, with experience in marketing and sales analytics.Experience with Agile ways of working.Desirable RequirementsHands-on and leadership experience in data, tech and analytics environments.Experience in deploying commercial platforms with large-scale and cloud-based data architectures.Ability to independently lead a range of digital platform initiatives using pharma commercial data.Experience in building AI solutions embedded in marketing platforms such as CRM, SFMC, web ecosystems, and social media.External recognition as a marketing platform leader through publications, presentations, or similar contributions.Commitment to Diversity and InclusionNovartis is committed to building an outstanding, inclusive work environment and diverse teams that represent the patients and communities we serve.Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.#J--Ljbffr

IRC.Collaborate with ethics, legal, and compliance teams to apply governance, reduce risk, and enable appropriate use of platforms for compliant procurement, data protection, and data use, while maximizing automation and integration across the technology, data, and analytics ecosystems.Plan and manage budget, resources, timelines, solution lifecycles, and change management activities.Stay informed about emerging thinking and leading practices in marketing platforms across the industry.Minimum RequirementsGraduate degree (ideally MSc/PhD) in a quantitative field such as IT, Marketing Analytics, AI, Data Science, Bioinformatics, Engineering, Mathematics, or Statistics.10+ years of experience in technology, data, analytics, IT, or a related field.5+ years of experience in marketing infrastructure, pharmaceutical, biotech, healthcare, or consumer environments, with a strong understanding of analytics and pharma data sets and use cases.Strong understanding of the end-to-end pharma value chain commercialization process, with experience in marketing and sales analytics.Experience with Agile ways of working.Desirable RequirementsHands-on and leadership experience in data, tech and analytics environments.Experience in deploying commercial platforms with large-scale and cloud-based data architectures.Ability to independently lead a range of digital platform initiatives using pharma commercial data.Experience in building AI solutions embedded in marketing platforms such as CRM, SFMC, web ecosystems, and social media.External recognition as a marketing platform leader through publications, presentations, or similar contributions.Commitment to Diversity and InclusionNovartis is committed to building an outstanding, inclusive work environment and diverse teams that represent the patients and communities we serve.Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.