Data Analyst Lead (Carballedo)

Lead Campaign Data AnalystWe are a technology-led healthcare solutions provider driven by a mission to help healthcare organizations become future-ready. We offer accelerated integral growth opportunities for individuals who are bold, industrious, and adaptable. This role offers the opportunity to work at the intersection of healthcare and technology, with mentorship from experienced industry professionals and exposure to high-impact, data-driven initiatives.Role OverviewThe Campaign Optimization Analyst / Data Analyst plays a critical role in enabling data-driven decision-making for omnichannel marketing campaigns. This role is responsible for analyzing cross-channel campaign performance, uncovering actionable insights, and developing targeted optimization strategies to enhance brand impact and marketing ROI. The ideal candidate has strong analytical skills, a deep understanding of digital marketing ecosystems, and the ability to translate complex data into clear, compelling recommendations for stakeholders.Campaign Performance AnalyticsAnalyze campaign performance across email, web, paid media, social, and other digital channels using analytics platforms and reporting tools.Develop both standardized and ad-hoc reports for marketing and brand teams.Transform raw data into structured insights with clear business implications.Conduct root-cause analysis for underperforming campaigns and suggest corrective actions.Brand-Level Strategic RecommendationsDeliver regular brand-level insights based on cross-channel performance.Collaborate with campaign managers, channel specialists, and brand teams to drive data-informed decisions.Reporting, Dashboards & Data VisualizationBuild and maintain dashboards using tools such as Power BI, Tableau, or similar BI platforms.Ensure reporting frameworks provide clear visibility into KPIs, benchmarks, and campaign performance trends.Maintain data accuracy, consistency, and quality across reports.Qualifications7-12 years of experience in marketing analytics, campaign analytics, or related data-driven roles.Proficiency in tools such as Excel, SQL, Power BI, Tableau, or similar platforms.Strong understanding of digital marketing analytics (email, web, paid media, social).Experience with marketing automation or CRM platforms (e.g., Marketo, Salesforce Marketing Cloud, Eloqua, HubSpot, Google Analytics).Ability to simplify complex data for non-technical stakeholders.Bachelor's degree in a relevant field.Certifications in data analytics or marketing analytics are a plus.#J-*****-Ljbffr

7-12 years of experience in marketing analytics, campaign analytics, or related data-driven roles. Proficiency in tools such as Excel, SQL, Power BI, Tableau, or similar platforms. Strong understanding of digital marketing analytics (email, web, paid media, social). Experience with marketing automation or CRM platforms (e.g., Marketo, Salesforce Marketing Cloud, Eloqua, HubSpot, Google Analytics). Ability to simplify complex data for non-technical stakeholders. Bachelor's degree in a relevant field. Certifications in data analytics or marketing analytics are a plus. #J-*****-Ljbffr

We are a technology-led healthcare solutions provider driven by a mission to help healthcare organizations become future-ready. We offer accelerated integral growth opportunities for individuals who are bold, industrious, and adaptable. This role offers the opportunity to work at the intersection of healthcare and technology, with mentorship from experienced industry professionals and exposure to high-impact, data-driven initiatives.