Executive Web Experience
Philip Morris GmbH
München, Germany
4 days ago
Role details
Contract type
Temporary contract Employment type
Full-time (> 32 hours) Working hours
Regular working hours Languages
English, German Experience level
IntermediateJob location
München, Germany
Tech stack
Adobe Analytics
A/B testing
Adobe Experience Manager
Data analysis
Digital Content
Google Analytics
Responsive Web Design
User-Centered Design
Web Analytics
Web Performance Optimization
Web Strategies
WordPress
Adobe Target
Optimizely
Job description
As Web Experience Content Executive, you will own the deployment, quality assurance and continuous optimization of content across PMI Germany's commercial eCommerce websites, with a clear focus on UX, user journeys and on-page conversion. You will translate brand, commercial and campaign priorities into seamless, compliant and conversion-oriented digital experiences for adult consumers., * Deploy, schedule and quality-check website content across commercial webpages
- Ensure every page, module and CTA is on-brand, compliant, mobile-first and aligned with UX standards.
- Support campaign and product launch readiness by coordinating website updates, timelines, assets and go-live checks.
- Optimize key user journeys from discovery to purchase, identifying friction points and improving content hierarchy, navigation and conversion paths.
- Collaborate with Web Performance, Marketing, Product, IT, Legal/Compliance, CRM and agency partners to deliver high-quality web experiences.
- Use analytics, behavioral insights and test learnings to recommend and implement continuous content and journey improvements.
- Support personalization and A/B testing initiatives by preparing, deploying and scaling relevant content variants., * Accurate, compliant and on-time website content deployment.
- Improved on-page conversion and journey completion across commercial eCommerce websites.
- Smooth campaign and launch execution with strong cross-functional alignment.
- Clear, actionable recommendations based on performance data and user behavior.
- Positive stakeholder feedback and contribution to a stronger conversion-first web experience culture.
Requirements
Do you have experience in WordPress?, Do you have a Bachelor's degree?, * Strong CMS and website operations experience, ideally in eCommerce or D2C environments.
- Good understanding of UX principles, responsive design, content hierarchy and digital customer journeys.
- Ability to interpret web analytics and behavioral data and translate insights into actionable improvements.
- High attention to detail in content deployment, QA, compliance and go-live readiness.
- Strong stakeholder management, structured communication and agency coordination skills.
- Hands-on, proactive and solution-oriented working style with strong ownership and delivery focus.
- Fluent German and English, written and spoken, * 2-4 years of experience in digital content management, website operations, UX content deployment, eCommerce or digital marketing.
- Experience with CMS platforms such as Adobe Experience Manager, Wordpress, Salesforce Commerce Cloud CMS or similar.
- Familiarity with analytics and behavioral tools such as Adobe Analytics, Google Analytics, ContentSquare or Hotjar.
- Experience with A/B testing or personalization tools such as Adobe Target or Optimizely is a plus.
- Bachelor's degree in Marketing, Communications, Digital Media, UX, Business or a related field preferred.