CRM Retention Team Lead

Plan and launch CRM campaigns based on infopoints (promotions, events, special offers), managing the full lifecycle from segmentation to optimization

• Lead the CRM team (3 people): task distribution, KPI setting, 1-1 meetings, and team development
• Prepare briefs for designers and copywriters and coordinate with cross-functional teams
• Control campaign launches and quality across multiple channels (Email, Push, SMS, etc.)
• Work with segmentation, analyze performance, monitor retention metrics (including churn), and prepare reports
• Run A/B tests and continuously optimize CRM activities
• Participate in bonus and promotional mechanics from the CRM side
• Contribute to Telegram channel development with the content team

Do you have experience in Figma?, Do you have a Bachelor's degree?, 3+ years of experience in CRM / Retention within iGaming

• 1+ year of experience in a Team Lead role
• Experience with omnichannel CRM communications (Email, Push, SMS, etc.)
• Strong understanding of retention metrics (Retention, Churn Rate, engagement, LTV)
• Hands-on experience with segmentation and campaign setup
• Basic analytical skills: ability to work with data and evaluate campaign performance
• Experience working with designers, copywriters, and cross-functional teams
• Strong organizational and prioritization skills
• Proactive approach and ownership mindset

Nice to have:

• Experience working with Tier 2-3 GEOs is a plus

• Familiarity with Figma, and Miro

• Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.
• Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.
• Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.
• Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).
• Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide.