Technical Program Manager - MarTech / Digital Experience Analytics

We are seeking a Technical Program Manager with strong MarTech and digital analytics experience to lead an enterprise-wide implementation of a digital experience analytics platform (e.g., Medallia DXA or similar), along with the migration from a legacy platform.

This role combines technical program leadership, product thinking, and solution guidance-working closely with engineering teams to drive implementation, define integration approaches, and ensure successful adoption across the enterprise.

This is not a project coordinator role. The ideal candidate brings strong technical understanding, MarTech ecosystem experience, and the ability to guide engineering teams while influencing senior stakeholders., * Lead enterprise-wide rollout of a digital experience analytics platform across multiple application teams

• Drive onboarding, adoption, and execution across large-scale, multi-team environments (50+ applications)
• Manage migration from legacy tools (e.g., Tealeaf) to modern analytics platforms

Technical Guidance & Architecture Support

• Provide technical guidance on web/mobile implementation, including instrumentation, tagging, and SDK integration
• Advise engineering teams on integration patterns, deployment strategies, and implementation approaches
• Support architecture decisions around data collection, session capture, masking, and platform design
• Create and maintain technical documentation, integration guides, and best practices

MarTech & Platform Strategy

• Evaluate platform capabilities and identify gaps in data capture and analytics
• Conduct competitive analysis and tool comparisons to support decision-making
• Recommend improvements and help build business cases for platform strategy

Stakeholder & Vendor Management

• Act as a liaison between engineering, product, and business stakeholders
• Partner with vendors to address technical issues, SLAs, and platform capabilities
• Provide program updates, track progress, and manage stakeholder expectations

Governance & Execution

• Support release coordination, onboarding processes, and production rollouts
• Ensure compliance with privacy, data protection, and enterprise governance standards
• Maintain documentation for architecture decisions and program status

• 5+ years in Technical Program Management, Technical Product Management, or similar roles

• Strong understanding of MarTech ecosystem and digital analytics platforms

• Experience implementing or supporting digital experience / session replay / customer analytics platforms, such as:

• Medallia DXA

• Adobe Analytics / Adobe Experience Platform

• Quantum Metric

• FullStory

• Glassbox

• Tealeaf (or similar platforms)

Solid technical foundation, including:

• Web technologies (JavaScript, browser behavior, tagging, SDKs, instrumentation concepts)
• Data and marketing analytics

Experience guiding engineering teams on integration patterns and implementation decisions

Ability to operate in enterprise-scale environments with multiple stakeholders and teams

Nice to Have

• Experience with CDN architecture (Akamai or similar)
• Familiarity with privacy masking, PII handling, and data governance
• Experience evaluating or selecting MarTech platforms
• Exposure to Voice of Customer (VoC) / customer feedback platforms

Key Positioning (Important - keeps funnel strong)

• This role is best suited for a Technical TPM or Technical Product Manager with MarTech experience
• Not a pure Project Manager (must have technical depth)
• Not a deep hands-on Architect role (guidance vs. heavy design ownership)
• Open to candidates with adjacent platform experience (Medallia not required)

For this role, the gross annual base salary range is $125,000 - $145,000/ yearly. for a full-time position. This range covers base pay only; we will discuss any bonuses, incentives, and benefits during the hiring process. Your exact offer will depend on objective, job-related factors - like your experience, skills, and qualifications - in line with our fair pay principles. If a collective labour agreement applies to this role, we will share the relevant pay scale details with you. Note: We never ask about your current or past salary during our recruitment process.

Capgemini ist einer der weltweit führenden Anbieter von Management- und IT-Beratung, Technologie-Services und Digitaler Transformation. Als ein Wegbereiter für Innovation unterstützt das Unternehmen seine Kunden bei deren komplexen Herausforderungen rund um Cloud, Digital und Plattformen.