Senior Full-Stack Engineer
Role details
Job location
Tech stack
Job description
We're looking for a Full-Stack Engineer to join our GTM (Go To Market) Activation team - a cross-functional group focused on increasing signup, integration, trial usage, and time-to-value for new users.
Your job is to work at the intersection of engineering, growth, and product, building everything from onboarding flows and self-serve dashboards to usage analytics, activation nudges, and backend services that guide users toward value - faster.
This team sits at the heart of our Go-To-Market engine. You'll directly influence conversion and retention by reducing friction and turning passive signups into active users.
We're a remote-first company with a fast-paced, high-impact culture. In this role, you'll work closely with our CEO, Aurken, and our Director of Engineering. And as a business with two technical founders who have strong engineering backgrounds - you must be comfortable engaging in technical discussions while balancing business needs., Build for Growth
- Ship full-stack features across the activation funnel: onboarding UI, guides, wizards, checklists, in-app messaging, and dashboards. Our tech stack: Laravel, Vue
- Own backend services and APIs that support analytics, tracking user progress, and onboarding personalization.
- Build self-serve capabilities (API explorers, data previews, sandbox flows) that increase integration rates.
Data & Instrumentation
- Implement robust event tracking using tools like Segment, Amplitude, BigQuery, and PostHog.
- Collaborate with Product and Growth to define and instrument key activation metrics.
- Work with analysts to surface insights and user segments for better targeting.
Experimentation & Optimization
- Run A/B tests and iterative experiments to improve signup, activation, and trial conversion.
- Based on usage data, build and test UX variations, email triggers, and behavioral nudges.
- Instrument cohort-based analysis to identify drop-offs and quick wins.
Cross-Functional Collaboration
- Partner with Product, Marketing, Sales, and Support to identify blockers and opportunities across the funnel.
- Act as a technical bridge between user-facing teams and the internal analytics tools.
- Help craft a frictionless developer experience from signup to first value.
Engineering Best Practices
- Write clean, maintainable, and performant full-stack code.
- Ensure smooth deployment and observability of new features (logs, alerts, error tracking).
- Maintain high standards for privacy, compliance, and security., We're looking for a builder obsessed with user onboarding, experimentation, and removing friction. You're a data-driven engineer who understands product goals and loves seeing your work directly impact metrics that matter.
Requirements
- Have +5 years of experience as a Full-Stack/Product Engineer, ideally with exposure to growth or product engineering.
- Have experience with modern frontend and backend development using React (or similar frameworks).
- Understand SaaS funnels - signup, onboarding, usage, activation, conversion.
- Have implemented behavioral analytics, event tracking, and activation dashboards.
- Have worked with tools like Amplitude, Segment, BigQuery, or PostHog.
- Are familiar with A/B testing tools and statistical analysis of experiments.
- Know how to balance speed with tech debt, and can ship fast while keeping things clean.
- Enjoy owning metrics and being measured by impact, not lines of code.
- Communicate clearly with product, growth, and marketing teams - and thrive on feedback.
- Have a strong design sensibility with experience creating polished, customer-facing interfaces that reflect brand values and marketing goals.
Bonus Points If You
- Have worked on activation or conversion at a B2B SaaS or API-based startup.
- Can explain concepts like time-to-value, North Star metrics, or growth loops.
- Have experience improving self-serve flows in technical products (developer-facing tools, APIs, dashboards).
- Have worked closely with design and marketing teams to implement customer-facing solutions that drive conversion.
- Demonstrate attention to detail with a portfolio that showcases pixel-perfect implementation of designs.
Agile & Process-Driven Mindset
- You optimize workflows, reduce bottlenecks, and improve efficiency without overcomplicating processes.
- You understand the Pareto principle (80/20 rule) and prioritize high-impact work over perfection.
- You are used to working with multidisciplinary teams and balancing engineering, business, and product needs.
Strong Product & Business Awareness
- You have world-class product sense and can prioritize engineering efforts based on business impact.
Transparency & Collaboration
- You thrive in open, honest communication and ensure visibility across teams.
- You can handle strong opinions from technical founders and have the guts to say no when needed, while gathering input from multiple stakeholders.
- Excellent communication skills, with the ability to convey complex technical concepts to non-technical stakeholders.
Why you will love working here…