IT Functional Analyst

management, and web analytics tools. Collaborate on the integration of digital tools with CRM systems (e.g., Salesforce, Optimizely DXP). Assist with the definition, configuration, testing, and deployment of new features on the SITA Customer Portal. Analyze digital marketing performance metrics to identify trends, issues, and opportunities. Identify opportunities for using AI to improve insights and engagement across Digital Marketing and CRM touchpoints. Develop functional specifications, process flows, user stories, and training documentation. Support data governance, privacy compliance (e.g., GDPR, CCPA), and tagging/tracking accuracy. Work with IT to troubleshoot and resolve issues related to digital campaigns, web performance, or lead management. Stay updated on digital marketing and MarTech trends and recommend improvements. Qualifications About Your Skills 5+ years of experience in a functional/business analyst or digital marketing technology role. Familiarity with tools such as

Google Analytics, Optimizely, Salesforce Marketing Cloud Engagement, Tag Manager or similar. Familiarity with using AI for enhanced analytics and engagement in Marketing and CRM domain. Understanding of marketing automation and CRM platforms. Excellent communication and stakeholder management skills. Strong analytical and problem-solving abilities. Nice to Have Experience with customer data platforms (CDPs), personalization engines, or A/B testing tools. Basic understanding of HTML, CSS, or JavaScript for tag implementation. Agile/Scrum project experience. Certifications in MarTech platforms (e.g. Salesforce, Adobe, Optimizely, Google) are a plus. What We Offer Flex Week: Work from home up to 2 days/week (depending on your team's needs). Flex Day: Make your workday suit your life and plans. Flex Location: Take up to 30 days a year to work from any location in the world. Employee Wellbeing: We've got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7

365 days/year. We also offer Champion Health-a personalized platform that supports a range of wellbeing needs. Professional Development: Level up your skills with our training platforms, including LinkedIn Learning. Competitive Benefits: Competitive benefits that make sense with both your local market and employment status. We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you can work from home when needed.

Overview We're the team that keeps airports moving, airlines flying smoothly, and borders open. Our tech and communication innovations are the secret behind the success of the world's air travel industry. You'll find us at 95% of international hubs and partner closely with over 2,500 transportation and government clients, each with their own unique needs and challenges. Our goal is to find fresh solutions and cutting-edge tech to make their operations run like clockwork. Want to be a part of something big? Are you ready to love your job? The adventure begins right here, with you, at SITA. About the Role & Team What You'll Do Act as the liaison between Marketing, IT, and external vendors to gather, define, and document business and technical requirements. Evaluate and support the implementation of digital marketing platforms (e.g., Optimizely DXP, Salesforce Marketing Cloud, Google Marketing Platform). Assist with the configuration, testing, and deployment of marketing automation, content