Apify’s COO Ondra Urban joined the WeAreDevelopers LIVE show at the end of 2025 to talk about how developers can publish code on the marketplace and monetise it using the platform.
With Apify giving away $1 million in total prizes before the end of January, now’s the perfect time to share more details on how you can get involved, and how you could take home a share of the prize fund.
Firstly, we recommend following along with this fantastic YouTube playlist, which takes you through all the important steps so you can get started.
Understanding Actors
The playlist starts by explaining what Apify is and how Actors work. An Actor is a cloud-hosted tool that runs tasks for users, such as scraping data or automating workflows, and it’s pretty important to get a good handle on this terminology, as you’ll hear it a lot.
This section also introduces the Apify Store and how users discover tools, because we get that the concept isn’t always clear right away.
The goal here is to understand the platform and the opportunity, before diving into any code.
Monetising Code
The middle part of the playlist focuses on making an Actor usable by other people. This includes writing a clear README (undeniably important), explaining inputs and outputs, and setting expectations before anyone runs your tool.
To help you along, we cover pricing in here, too. We help you understand the value of your agent, and what others might be willing to pay for it. The videos explain how usage turns into earnings and why - no surprising - transparent and simple pricing still works best.
Quality and Reliability
Of course if we’re looking at agents that are likely web scraping, there will always be some element of unreliability, in the final two videos we show you how to focus on quality and reliability to give your users trust in what you build.
This is about making sure an Actor behaves consistently, handles errors properly, and does what it promises.
From Apify’s perspective, quality is what turns first-time users into repeat users, so don’t skip this step!
Win $1 Million
So, with $1 million in total prizes up for grabs at Apify, you now know how to get started.
If you already have a working script or automation, this playlist shows how to package it properly, publish it, and see how it performs in the real world and of course there’s no better place to head now than Apify.com to get started.