Just a few years ago, generating photorealistic images and beautiful illustrations with only a few words seemed something out of a sci-fi novel. But today, this technology can be found everywhere on the internet, from social media to an explosion of diverse applications, powering use cases that seem pure magic. In this talk we will focus on how Generative AI is empowering people to be more creative, shifting whole industries, and shaping the way people interact with content and media. By analyzing recent applications and what the tech behind them looks like, we will unveil the secrets behind these AI magic tricks. In a world where you can generate anything with a prompt... what will you create?