Digital technology accounts for 4% of global carbon emissions. The new W3C guidelines provide a clear framework for building a more sustainable web.
#1about 2 minutes
Overcoming the challenges of sustainable web design
Sustainable web design adoption is hindered by difficulties in measurement and a lack of clear, authoritative guidance.
#2about 3 minutes
Understanding the carbon footprint of digital technology
Digital technologies contribute up to 4% of global carbon emissions, double that of the aviation industry, because the cloud is physically powered by data centers.
#3about 4 minutes
Differentiating between green and sustainable web design
While green design focuses only on environmental impact, sustainable design balances environmental, social, and economic factors.
#4about 2 minutes
The role of the W3C in creating web standards
The W3C provides authoritative standards for the web, with the goal of making sustainability guidelines as impactful as the legally mandated accessibility guidelines.
#5about 3 minutes
How the W3C community group developed the guidelines
The W3C Sustainable Web Community Group organized experts into four key areas to collaboratively define actionable principles for the entire product lifecycle.
#6about 6 minutes
A detailed look at a single sustainability guideline
Each guideline includes success criteria, impact and effort ratings, and maps to global reporting standards like GRI to make them actionable.
#7about 3 minutes
Accessing and contributing to the new guidelines
The open-source guidelines are available through a website and JSON API, with the ultimate goal of becoming an official W3C recommendation.
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