Why you should use game design as your product strategy

In product development, design ensure users will not get in any trouble and minimizes friction to guide the experience. Game design is about giving challenges and friction to a player. Yet players are willingly investing time in games to learn by their mistakes and feel that their potential is maximised. What can we learn from game design to build products that motivate users more effectively? Can game design as a product strategy make our products more fun and meaningful byt introducing more friction and reward?